Term
|
Definition
| The listener, reader, or viewer of a text. |
|
|
Term
|
Definition
| An acknowledgement that an opposing argument may be true or reasonable. |
|
|
Term
|
Definition
| The meaning that is implied by a word (its feeling or association) |
|
|
Term
|
Definition
| The circumstances, atmosphere, attitudes, and events surrounding a text |
|
|
Term
|
Definition
| A direct opposition between things compared; inconsistency |
|
|
Term
|
Definition
| An opposing argument to the one a writer is putting forward. |
|
|
Term
|
Definition
| The literal, dictionary definition of a word; its direct and specific meaning |
|
|
Term
|
Definition
| A rhetorical appeal to a writer’s or a speaker’s credibility or authority |
|
|
Term
|
Definition
| The elements of a text that acknowledge and draw support from the particular setting, time, and place that a speech occurs (saying the right thing at the right time). |
|
|
Term
|
Definition
| A rhetorical appeal using logical reasoning (clear, rational ideas) and using supportive evidence (details, examples, facts, statistics, or expert testimony) |
|
|
Term
|
Definition
| Desire to return in thought or fact to a former time; a fondness for the past. |
|
|
Term
|
Definition
| The time and place a speech is given or a piece is written |
|
|
Term
|
Definition
| A rhetorical appeal to an audience’s emotion as a way to motivate them (playing on the audience’s values, desires, hopes, fears, or prejudices. |
|
|
Term
|
Definition
| The face or character that a speaker shows to his or her audience; his or her role other than his or her identity. |
|
|
Term
|
Definition
| An aggressive argument that tries to establish the superiority of one opinion over all others (it does not concede that opposing opinions have any merit). |
|
|
Term
|
Definition
| The spread of ideas and information to further a cause to help or to harm a person, group, or institution |
|
|
Term
|
Definition
| The goal the speaker wants to achieve |
|
|
Term
|
Definition
| The denial of the validity of an opposing argument or of a prevailing opinion |
|
|
Term
|
Definition
| The art of persuading an audience |
|
|
Term
|
Definition
| Arguments that can be characterized as alarmist, fear mongering, hyperbolic, or showing a lack of audience understanding |
|
|
Term
|
Definition
| Techniques used to persuade an audience by emphasizing what they find most important or compelling |
|
|
Term
|
Definition
| A diagram that illustrates the interrelationship among the speaker, audience, and subject in a text |
|
|
Term
|
Definition
| A mnemonic device helps students remember the elements of any rhetorical situation: Subject, Occasion, Audience, Purpose, Speaker, and Tone. |
|
|
Term
|
Definition
| The person or group who creates a text |
|
|
Term
|
Definition
| The topic of a text; what it is about |
|
|
Term
|
Definition
| Not only the written word but even art, images, performance, fashion, and cultural trends—any product that can be “read” (not just consumed and comprehended, but investigated) |
|
|
Term
|
Definition
| The author’s or speaker’s attitude toward his or her subject or audience |
|
|
