Term
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Definition
| the creation and maintenance of satisfying exchange relationships |
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Definition
| do not rely on others for the things you need to survive |
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Definition
| exchanging products or services with others by agreeing on their values |
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Definition
| concentrating on one thing or a few related activities so that they can be done well |
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Term
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Definition
| currency as a medium of exchange |
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Term
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Definition
| location where products can be conveniently exchanged |
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Term
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Definition
| creating or obtaining products or services for sale |
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Term
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Definition
| offering products produced or manufactured by others for sale to customers |
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Term
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Definition
| ongoing activities designed to support the primary function of a business and keep it operating efficiently |
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Term
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Definition
| plans and manages financial resources and maintains records and information related to a business's finances |
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Term
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Definition
| developing, implementing, and evaluating the plans and activities of a business |
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Term
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Definition
| using the needs of customers as the primary focus during the planning, production, pricing, distribution, and promotion of a product or service |
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Term
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Definition
| description of a unique group of prospective customers a business wants to serve and their location |
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Term
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Definition
| blending of four marketing elements- product, distribution, price, and promotion |
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Term
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Definition
| anything offered to a market by the business to satisfy needs |
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Term
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Definition
| locations and methods used to make the product available to customers |
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Term
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Definition
| amount that customers pay and th emethods of increasing the value fo the product |
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Term
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Definition
| methods of encouraging customers to buy |
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Term
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Definition
| developing loyal customers who continue to purchase from the business for a long period of time |
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Term
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Definition
| customer service that gives employees the authority to solve many customer problems. |
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