Shared Flashcard Set

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Chapter 1
midterm
13
Marketing
Undergraduate 3
02/25/2009

Additional Marketing Flashcards


 

 


 

Cards

Term
human relations
Definition

covers all types of interactions amoung people-- their conflicts, cooperative efforts, and group relationships.

Emphasize the analysis of human behavior, prevention strategies, and resilution of behavioral problems. 

Term
total person
Definition

a person's physical strength or creative powers.

separate characteristics are part of a single system making up that whole person. 

work life is not totally seperate from home life. 

Term
organizational culture
Definition
collection of shared values, beliefs, rituals, stories, and myths that foster a feeling of community amoung organizational members.
Term
scientific management
Definition

Fredrick W. Taylor

specialized task workers perform often require manual skills but very little or no thinking.

gave workers the means to work more efficiently, but they left decisions about how the work should be done to foremen and supervisors. 

Term
Hawthorne Studies
Definition

study effect of illumination, ventilation, and fatigue on production workers in the plant.

Group and individual productivity. 

Term
informal organization
Definition
interaction of workers on the job created a network of relationships
Term
communication
Definition
means by which we come to an unerstanding of ourselves and other.
Term
self-awareness
Definition

develop a better understanding of ourselves.

greater understanding of how our behavior influences others. 

Term
self aceptance
Definition

the degree to which you like and accept yourself is the degree to which you can genuinely like and accept other people.

is the foundation of successful interaction with others. 

Term
motivation
Definition

seek answers to two questions:

how do i motivate myself

how do i motivate others

Term
trust
Definition
building block of all successful relationships with coworkers, customers, family members, and friends.
Term
self-disclosure
Definition

goes hand in hand with trust

the more open you are with people, the more trust you build 

Term
conflict resolution
Definition
attempting to resolve conflicts amoung members of your staff.
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