Term
|
Definition
| Helps in the exposure or sale of a product. |
|
|
Term
|
Definition
| refers to raising customer awareness of a product or brand, generating sales, and creating brand loyalty. |
|
|
Term
|
Definition
| is the promotion of the organization as a whole- its ethics, values, goodwill, its sense of social responsibility, in an effort to improve the brand recognition and increase its public relationship appeal. |
|
|
Term
|
Definition
| It consists of public relations, advertising, sales promotion and personal selling. |
|
|
Term
|
Definition
| the activity or profession of producing advertisements for commercial products or services. |
|
|
Term
|
Definition
| the business of selling products or services directly to the public, e.g., by mail order or telephone selling, rather than through retailers. |
|
|
Term
|
Definition
| websites and applications that enable users to create and share content or to participate in social networking. |
|
|
Term
|
Definition
| are the set of marketing activities undertaken to boost sales of the product or service |
|
|
Term
|
Definition
| the professional maintenance of a favorable public image by a company or other organization or a famous person. |
|
|
Term
|
Definition
| is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy. |
|
|
Term
|
Definition
| the notice or attention given to someone or something by the media |
|
|
Term
|
Definition
| might be used by an industrial business to market to a distribution channel of wholesalers and retailers to obtain their assistance in getting their customers to buy its product. |
|
|
Term
|
Definition
| is where interest for a specific product or service is created within a target audience that then demands the product from channel partners. |
|
|
