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Definition
| all activities involved in selling, renting, and providing products and services to ultimate consumers for personal, family, or household use |
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Definition
| distinguishes retail outlets based on whether individuals, corporate chains, or contractual systems own the outlet |
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| the degree of service provided to the customer from three types of retailers: self-, limited-, and full-service |
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Definition
| describes how many different types of products a store carries and in what assortment |
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Definition
| means that the store carries a large assortment of each item |
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Definition
| describes the variety of different product items a store carries |
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Definition
| offering several unrelated product lines in a single store |
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Definition
| a form of scrambled merchandising, which consists of a large store (more than 200,000 square feet) that offers consumers everything in a single outlet, eliminating the need for consumers to shop at more than one location |
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Definition
| competition between very dissimilar types of retail outlets that results from a scrambled merchandising policy |
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Definition
| using the telephone to interact with and sell directly to consumers |
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Term
| Retail Positioning Matrix |
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Definition
| a matrix that positions retail outlets on two dimensions: breadth of product line and value added, such as location, product reliability, or prestige |
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Term
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Definition
| the activities related to managing the store and the merchandise in the store, which includes retail pricing, store location, retail communication, and merchandise |
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Term
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Definition
| selling brand-name merchandise at lower than regular prices |
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Term
| Central Business District |
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Definition
| the oldest retail setting, usually located int eh community's downtown area |
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Term
| Regional Shopping Centers |
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Definition
| 50 to 150 stores that typically attract customers who live or work within a 5- to 10-mile range, often containing two or three anchor stores |
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Term
| Community Shopping Center |
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Definition
| a retail location that typically has one primary store (usually a department store branch) and often 20 to 40 smaller outlets, serving a population of consumers who are within a 10- to 20-minute |
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Term
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Definition
| a cluster of neighborhood stores to serve people who are within a 5- to 10-minute drive |
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Definition
| a huge shopping strip with multiple anchor (or national) stores |
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Term
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Definition
| an approach to managing the assortment of merchandise in which a manager is assigned the responsibility for selecting all products that consumers in a market segment might view as substitutes for each other, with the objective of maximizing sales and profits in the category |
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Term
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Definition
| a concept that describes how new forms of retail outlets enter the market |
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Term
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Definition
| the process of growth and decline that retail outlets, like products, experience. It consists of the early growth, accelerated development, maturity, and decline stages |
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Term
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Definition
| retailers that utilize and integrate a combination of traditional store formats and nonstore formats such as catalogs, television, and online retailing |
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