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| is persuasive communication |
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| To convince prospects to select its products or services instead of a competitors. |
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| create a favorable image for business |
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| A form of non personal promotion and one way of communication |
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| Is a type of advertising directed to a targeted group of prospects rather than to a mass audience. |
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| Represents all marketing activities-other than personal selling, advertising, and public relations that are used to stimulate purchasing and sales. |
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| Activities try to create a favorable image for a company, its products or its policies. |
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| Is an annoucement taht is sent to the media outlets. |
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| involves bringing new or newsworthy info about an organization to the publics attention |
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| Is a combination of strategies and a cost-effective allocation of resources a company uses to reach its promotional goals. |
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| Promotion pushes the product to the retailer. |
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| creates consumers interest and demand |
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| Are incentives that encourage customers to buy products or services |
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| Are sales promotion activities designed to get support for a product |
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| Sales strategies that encourage customers and prospects to buy a product or service |
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| Certificates that entitle customers to cash discounts on goods or services. |
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| Are low-cost items given to consumers at a discount or for free |
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| Are higher-priced products earned and given away |
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| Products placement is a consumer promotion that involves using a brand-name product in a movie, TV show, sporting event, or in a commercial |
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