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Definition
| Organizations that assist in moving goods and services from producers to businesses (B2B) and from businesses to consumers (B2C). |
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Term
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| A whole set of marketing intermediaries, such as agents, brokers, wholesalers, and retailers, that join together to transport and store goods in their path (or channel) from producers to consumers. |
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| Marketing intermediaries who bring buyers and sellers together and assist in negotiating an exchange but dont take title to the goods. |
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Definition
| A marketing intermediary that sells to other organizations. |
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Definition
| An organization that sells to ultimate consumers. |
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| In economics, the want-satisfying ability, or value, that organizations add to goods or services. |
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Definition
| Adding value to products by making them available when they're needed. |
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Definition
| Adding value to products by having them where people want them. |
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| Doing whatever is necessary to transfer ownership from one party to another, including providing credit, delivery, installation, guarantees, and follow-up service. |
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| Adding value to products by opeing two-way flows of information between marketing participants. |
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| Adding value by providing fast, friendly service during and after the sale and by teaching customers how to best use products over time. |
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Definition
| Independently owned firms that take title to the goods they handle. |
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Definition
| Wholesalers that furnish racks or shelves full of merchandise to retailers, display products, and sell on consignment. |
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Term
| Cash-and-Carry Wholesalers |
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Definition
| Wholesalers that serve mostly smaller retailers with a limited assortment of products. |
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Definition
| Wholesalers that solicit orders from retailers and other wholesalers and have the merchandise shipped directly from a producer to a buyer. |
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| Distribution that puts products into as many retail outlets as possible. |
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Definition
| Distribution that sends products to only a preferred group of retailers in an area. |
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Definition
| Distribution that sends products to only one retail outlet in a given geographic area. |
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Definition
| Selling goods and services to ultimate customers (e.g., you and me) over the Internet. |
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Definition
| The sale of goods and services by telephone. |
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Definition
| Selling to consumers in their homes or where they work. |
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Term
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Definition
| Any activity that directly links manufacturers or intermediates with the ultimate consumer. |
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Term
| Corporate Distribution System |
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Definition
| A distribution system in which all of the organizations in the channel of distribution are owned by one firm. |
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| Contractual Distribution System |
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Definition
| A distribution system in which members are bound to cooperate through contractual agreemnts. |
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Term
| Administered Distribution System |
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Definition
| A distribution system in which producers manage all of the marketing functions at the retail level. |
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Term
| Supply Chain (or value chain) |
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Definition
| The sequence of linked activities that must be performed by various organizations to move goods from the sources of raw materials to ultimate consumers. |
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Term
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Definition
| The process of managing the movement of raw materials, parts, work in progress, finished goods, and related information through all the organizations involved in the supply chain; managing the return of such goods, if necessary; and recycling materials when appropriate. |
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Term
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Definition
| The marketing activity that involves planning, implementing, and controlling the physical flow of materials, final goods, and related information from points of consumption to meet customer requirements at a profit. |
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Definition
| The area of logistics that involves bringing raw materials, packaging, other goods and services, and information from suppliers to producers. |
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Definition
| The movement of goods within a warehouse, from warehouses to the factory floor, and from the factory floor to various workstations. |
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Definition
| The area of logistics that involves mnaging the flow of finished products and information to business buyers and ultimate consumers (people like you and me). |
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Definition
| The area of logistics that involves bringing goods back to the manufacturer because of defects or for recycling materials. |
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Definition
| An organization that puts many small shipments together to create a single large shipment that can be transported cost-effectively to the final destination. |
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Term
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Definition
| The use of multiple modes of transportation to complete a single long-distance movement of freight. |
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