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Definition
| Any form of communication used to persuade people to buy products |
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Definition
| Any combination of advertising, sales promotion and publicity |
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Term
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Definition
| Any paid promotion of an idea, good, or service by an identified sponsor |
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Definition
| Activities that promote the image and communications a company has with its employees |
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Term
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Definition
| The free mention of a product or company in media |
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Term
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Definition
| Direct communication by a sales person to potential customers either in person or by telephone |
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Term
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Definition
| A short-term incentive to get consumers interested in buying a product |
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Term
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Definition
| Any form of communication through which one industry relies on another industry to promote its product |
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Term
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Definition
| Any form of advertising that uses the media to promote ideas, goods, and services (television, radio, etc.) |
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Term
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Definition
| Any form of advertising that does not use the media to promote ideas, goods, and services (airplane banners, flyers, etc.) |
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Term
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Definition
| Promotions that combine two or more companies to raise awareness. |
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Term
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Definition
| Promote products by linking them to another product (Buy a ticket, get discounts on drinks) |
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Term
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Definition
| The locating and negotiating of prominent placements for a company's product or name in things such as movies |
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