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Chapter 15 & 16 quiz
Info on chapter 15, 16, and Wal-Mart tour
44
Marketing
Undergraduate 3
04/08/2014

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Term
Term: Set of approaches and techniques that firms employ to efficiently and effectively integrate their suppliers, manufacturers, warehouses, stores, and transportation intermediaries into a seamless operation
Definition
Supply chain management
Term
Term: Firms that buy products from manufacturers and resell them to retailers
Definition
Wholesalers
Term
Term: Set of institutions that transfer the ownership of and move goods from production to consumption
Definition
Marketing channel
Term
Term: Integration of two or more activities for the purpose of planning, implementing, and controlling the efficient flow of raw materials to the point of consumption
Definition
Logistics management
Term
Term: Facility for the receipt, storage, and redistribution of goods to company stores or customers
Definition
Distribution center
Term
Term: Tag that is individual for each product
Definition
Universal Product Code (UPC)
Term
Term: Electronic document supplier sends retailer in advance of a shipment to tell the retailer exactly what to expect in the shipment
Definition
Advanced shipping notice (ASN)
Term
Term: Approach for improving supply chain efficiency in which the manufacturer is responsible for maintaining retailers' inventory
Definition
Vendor-managed inventory
Term
Term: Manufacturer owns merchandise until it is sold by the retailer
Definition
Consignment
Term
Term: Sharing of forecast and related business info and collaborative planning between retailers and vendors to improve supply chain efficiency and product replenishment
Definition
Collaborative planning, forecasting, and replenishment (CPFR)
Term
Term: Supply chain in which orders for merchandise are generated on the basis of sales data captured by POS terminals
Definition
Pull supply chain
Term
Term: Merchandise is allocated to stores on the basis of forecasted demand
Definition
Push supply chain
Term
Term: Person who coordinates deliveries to the distribution center
Definition
Dispatcher
Term
Term: Process of recording the receipt of merchandise arriving at a distribution center
Definition
Receiving
Term
Term: Process of going through the goods upon receipt to make sure they arrived undamaged
Definition
Checking
Term
Term: Tiny computer chips that auto transmit to a special scanner all the info about a container's contents
Definition
Radio Frequency ID (RFID) tags
Term
Term: Merchandise cartons prepackaged by vendor for a specific store
Definition
Cross-docking
Term
Term: Merchandise ready to be placed on the selling floor
Definition
Floor ready merchandise
Term
Term: Affixing price and ID tags to the merchandise
Definition
Ticketing and marketing
Term
Term: Document/display on a screen in a forklift truck indicating how much of each item to get from specific storage areas
Definition
Pick ticket
Term
Term: Inventory mgmt system designed to deliver less merchandise on a more frequent basis than traditional inventory
Definition
Just-in-time inventory systems
Term
Term: Amount of lead time between recognition that an order needs to be placed and the arrival
Definition
Lead time
Term
Term: Several independent members - manufacturer, wholesaler, retailer - each attempt to satisfy their own objectives at the expense of other members
Definition
Independent/conventional supply chain
Term
Term: Ability to have control over another's actions
Definition
Power
Term
Term: Power to offer rewards as incentives
Definition
Reward power
Term
Term: Power to punish/threaten to punish as an incentive
Definition
Coercive power
Term
Term: Power of being liked/admired
Definition
Referent power
Term
Term: Power of being an expert
Definition
Expertise power
Term
Term: Power stemming from having info
Definition
Informational power
Term
Term: Behaving because of a contractual agreement
Definition
Legitimate power
Term
Term: Contractual agreement between a franchisor and franchisee that allows franchisee to operate a retail outlet using franchisor's name and format
Definition
Franchising
Term
What are the five elements of a strategic relationship?
Definition
-Mutual trust
-Open communication
-Common goals
-Interdependence
-Credible commitments
Term
What are the three strategies for choosing to sell retail?
Definition
-Intensive
-Exclusive
-Selective
Term
Term: Strategy of having a product placed in any store that will sell it
Definition
Intensive distribution
Term
Term: Strategy of having only one store offer your product
Definition
Exclusive distribution
Term
Term: Strategy of having a few stores offer your product
Definition
Selective distribution
Term
Term: A retailer experiences a decrease in physical sales when it begins selling online
Definition
Cannibalization
Term
Term: Set of business activities that add value to products/services sold to customers for personal/family use
Definition
Retailing
Term
Term: Selling in more than one channel
Definition
Multichannel strategy
Term
Term: # of channel members to use at each level of the marketing channel
Definition
Distribution intensity
Term
Term: Self-service retail food store offering groceries and some nonfood items
Definition
Conventional supermarket
Term
Term: Unique inventory items
Definition
Stock keeping units
Term
Term: Large stores that combine a supermarket with a full-line discount store
Definition
Supercenters
Term
Term: Large retailers offering limited and irregular assortment of food and general merchandise, little service, and low prices to business/public
Definition
Warehouse clubs
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