Term
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Definition
| Learned predisposition to respond favorably or unfavorably toward some attitude object |
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Term
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Definition
| A theory of persuasion that focuses on how close or distant an audience's position on a controverial issue is from its anchor attitude |
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Term
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Definition
| Preexisting attitude on an issue that serves as a reference point for how close or distant other attitude and position are |
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Term
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Definition
| Positions a person finds acceptable or at least tolerable |
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Term
| Latitude of Noncommitment |
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Definition
| Positions that provoke only neutral or ambivalent response form people |
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Term
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Definition
| Those positions people find objectionable because they are too far from their anchor attitude |
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Term
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Definition
| The degree to which an issue is relevant or important to a person |
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Term
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Definition
| Attacks from an opposing side on an issue of controversy |
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Term
| Elaboration Likelihood Model |
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Definition
| Theory of how persuasion works positioning two routes to persuasion, the central route that requires midfulness and the peripheral route that is relatively mindless |
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Term
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Definition
| Using both central and peripheral routes to persuasion |
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Term
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Definition
| The affiliation and connection between speaker and listener |
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Term
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Definition
| An identification strategy of persuasion in which a speaker tries to establish common ground between the speaker and his or her audience |
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Term
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Definition
| Creates identification between a speaker and an audience by establishing common ground between the two |
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Term
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Definition
| Judgments made by listeners concerning the believability of a communicator |
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Term
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Definition
| Aristotle's version of credibility characterized by "good sense, good moral character, and good will" of the speaker |
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Term
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Definition
| An audience's percetopns of a speaker's knowledge and experience on a topic |
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Term
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Definition
| How truthful or honest an audience perceives a speaker to be |
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Term
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Definition
| The enthusiasm and energy exhibited by a speaker |
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Term
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Definition
| A speaker's emotional stability, confidence, and degree of control over himself or herself when under stress |
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Term
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Definition
| Aritotle's conception of building arguments based on logic and evidence |
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Term
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Definition
| The primary overriding claim for a persuasive speech |
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Term
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Definition
| The primary overriding claim in a persuasive speech that alleges a truth |
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Term
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Definition
| The primary overriding claim in a persuasive speech that calls for a significant change from how problems are currently handled |
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Term
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Definition
| A primary overriding claim in a persuasive speech that calls for a judgement that assesses the worth or merit of an idea, object, or practice |
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Term
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Definition
| The unpleasant feeling produced by seemingly inconsistent thoughts |
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Term
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Definition
| A persuasive strategy that begins with a large request that makes a smaller request seem more palatable |
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Term
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Definition
| Aristotle's conception of emotional appeals used for persuasion |
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Term
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Definition
| The process of answering opposing arguments in a debate or disagreement |
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