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Definition
| part of a political campaign aimed at winning a primary election |
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| The general election campaign |
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| part of a political campaign aimed at winning a general election |
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| push at the end of a political campaign to encourage supporters to go to the polls |
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| virtually unregulated money funneled unregulated money funneled by individuals and political committees through state and local parties |
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Term
| -political action committees (PAC) contributions |
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Definition
| federally mandated, officially registered fund-raising committee that represents interest groups in the political process |
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| donations from the general tax revenues to the campaigns of qualifying presidential candidates |
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| donations to presidential campaigns from the federal governments that are determined by the amount of private funds a qualifying candidate raises |
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| legally specified and limited contributions that are clearly regulated by the Federal Election Campaign Act and by the Federal Election Commission |
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Term
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| nonprofit and unregulated interest groups that focus on specific causes or policy positions and attempt to influence voters |
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| nonprofit and tax exempt groups that can educate voters about issues and are not require to release the names of their contributors |
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| coverage of a candidates campaign by the news media |
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| political ads purchased for a candidates campaign |
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| ads on behalf of a candidate that stresses the candidate qualifications, family, and issue positions, without reference to the opponent |
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Definition
| ads on behalf of a candidate that attacks the opponents platform or character |
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| ad that compares the records and proposals of the candidates, with a bias toward the sponsor |
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Term
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| television ads on behalf of a candidate that is broadcast in 60-30-10 second durations |
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| ads that attempts to counteract an anticipated attack from the opposition before the attack is launched |
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Definition
| new technologies, such as the internet |
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