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Definition
| That part of a political campaign aimed at winning a primary election |
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| General election campaign |
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Definition
| That part of a political campaign aimed at winning a general election |
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Definition
The process by which a campaign reaches individual voters, either by door-to-door
solicitation or by telephone |
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Definition
| A push at the end of a campaign to encourage supporters to go to the polls |
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Definition
Travels with the candidate and coordinates the many different aspects of the
campaign |
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Definition
| Coordinates the fundraising efforts for the campaign |
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Definition
| Takes public opinion surveys that guide campaigns |
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Definition
| Supervises a campaign’s direct mail fundraising strategies |
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Definition
Develops the overall media strategy for the candidate, blending free press
coverage with paid TV, radio, and mail media |
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Definition
| Charged with interacting and communicating with journalists on a daily basis |
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Definition
Makes use of web-based resources to communicate with voters, raise funds, organize
volunteers, and plan campaign events |
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Term
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Definition
private-sector professional who sells to a candidate the technologies, services,
and strategies required to get the candidate elected |
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Definition
| A professional who produces the candidate’s TV, radio, and print advertisements |
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Definition
| Political advertisements purchased for a candidate’s campaign |
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Term
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Definition
Television advertising on behalf of a candidate that is broadcast in sixty-, thirty-, or ten-second
durations |
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Definition
Advertising that attempts to counteract an anticipated attack from the opposition before
the attack is launched |
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Term
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Definition
| Coverage of the campaign by the news media |
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Term
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Definition
| New technologies, such as the Internet, that blur the line between paid and free media sources |
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Term
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Definition
Forum in which candidates face each other to discuss their platforms, records, and
character |
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Term
| Civil service reform legislation (1883) |
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Definition
| Barred solicitation of political funds from federal workers |
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Term
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Definition
Prohibited corporations from making direct contributions to candidates for political
office. [This practice was very recently reinstated in the Citizens United SCOTUS decision. Because
personhood applies to corporations, the Court argued, they cannot be barred from donating to political
campaigns or running political ads or required to disclose having done so. This has already had an impact on
American elections, as evidenced by the 2010 midterms. Become informed about this important issue and find
ways to get involved.] |
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Term
| Federal Elections Campaign Act (1971, amended throughout the ‘70s) |
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Definition
Established disclosure requirements,
established the Presidential Public Funding Program, and created the Federal Elections Commission, tasked
with enforcing the nation’s election laws |
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Term
| Bipartisan Campaign Reform Act (2002) |
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Definition
| Supplanted most of the provisions of the FECA. Included a “fast track” provision that any suits challenging the constitutionality of the reforms would be immediately placed before a U.S. district court; gave appellate powers to the SCOTUS |
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Term
| Political action committee (PAC) |
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Definition
| A federally-mandated, officially registered fundraising committee that represents interest groups in the political process |
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Term
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Definition
| Donations from the general tax revenues to the campaigns of qualifying presidential candidates |
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Term
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Definition
| Conations to presidential campaigns from the federal government that are determined by the amount of private funds a qualifying candidate raises |
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Definition
| NPOs and unregulated interest groups that focus on specific causes or policy positions and attempt to influence voters |
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Definition
| Nonprofit and tax-exempt groups that can educate voters about issues and are not required to release the names of their contributors |
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