Term
| What are four steps in developing a health campaign? |
|
Definition
Define situation and benefits
Analyzing and segmenting the audience
Establishing campaign goals and objectives
Selecting channels of communication |
|
|
Term
| What is knowledge gap hypothesis? |
|
Definition
| The more people have access to info. Resources (newspapers, television, etc.), the more informed they’ll be than those that don’t |
|
|
Term
| What are the three types of interview styles used when analyzing the audience? |
|
Definition
Highly scheduled interviews
Moderately scheduled interviews
Unscheduled interviews |
|
|
Term
|
Definition
| Focus groups involves a small number of people who respond to questions that are posted by a moderator. |
|
|
Term
| What are the different questions asked on a questionnaire? |
|
Definition
| Fixed alternative questions, open questions, and closed questions. |
|
|
Term
| What does segmenting the audience mean? |
|
Definition
| Means identifying a specific groups who are like in important ways and whose involvement is important to the purpose of the campaign |
|
|
Term
| What are the three common adolescence viewpoints that cause problems during health campaigns? |
|
Definition
| Personal Fable, Imaginary Audience, & Psychological Reactance |
|
|
Term
| What is the activation model for information exposure? |
|
Definition
| Proposes that persuasive messages will be most effective when they stimulate an optimal amount of arousal in the reader/viewer. |
|
|
Term
|
Definition
| The benefits possible when members of a community build positive social connections and a mutual sense of trust. |
|
|
Term
|
Definition
| Look like regular maps but are color-coded to show the incidence of disease in geographical areas. |
|
|
Term
| What are the five types of channel characteristics? |
|
Definition
| Reach, Specificity, Impact, Arousal, and Involvement |
|
|
Term
| What is the elaborated likelihood model? |
|
Definition
| Proposes that when we are highly involved with a message we pay close attention to detail and evaluate the message thoroughly. We remember high involvement messages longer. |
|
|
Term
| What is diffusion of invasions? |
|
Definition
| Refers to the process through which new information is filtered and passed along throughout a community. |
|
|
Term
|
Definition
| Process by which people relay media messages to others |
|
|
Term
| What was so unique about the Truth Campaign? |
|
Definition
| Funded by tobacco companies. It gave teens something to rebel against. |
|
|
Term
| STUDENT QUESTION: Hunter, my 16 year old neighbor, believes that he is unlike other teenagers and that others do not understand him. He is also believes that health warnings about smoking cigarettes do not apply to him, since he hardly ever smokes. This is called: |
|
Definition
|
|
Term
| STUDENT QUESTION: Olivia is a 14 year old girl that is extremely self-conscious and feels that people are scrutinizing her appearance. She is sensitive to peer pressure and she is often looking for social approval. This is called: |
|
Definition
|
|
Term
| STUDENT QUESTION: Examples that were given in the book to explain the knowledge gap hypothesis where what? |
|
Definition
Both A & B
a) Underprivileged people are more likely than others to rely on television than on more detailed sources, such as newspapers and online medical information
b) Members of ethnic co-cultures are more likely to trust interpersonal sources, (like their friends and health professionals) than the main stream media |
|
|
Term
| STUDENT QUESTION: After Leila fell down her stairs at home and sprained her ankle she was sent a questionnaire to fill out. The questionnaire was not your typical questionnaire that asked simple demographic questions; instead this one asked questions about her specific situation. The questions asked if she had handrails by her stairs, rugs in her home and if she had home repairs that needed to be done. These types of questions were sent to Leila to prevent future harmful falls. This type of tailored communication is called what? |
|
Definition
|
|
Term
| STUDENT QUESTION: Which one of these is NOT a key guideline in constructing a questionnaire? |
|
Definition
| collect personal information |
|
|
Term
| STUDENT QUESTION: Maria and Jorge avoid health risks by taking preventative action like eating right, exercising, and getting enough sleep. They are likely to be considered ______. |
|
Definition
|
|
Term
| STUDENT QUESTION: Which of these is NOT one of the five exemplary campaigns as described in the text? |
|
Definition
|
|
Term
| STUDENT QUESTION: Anna is a fourteen year old participating in a questionnaire developed by a recent health campaign. Anna answers the questions by asserting her independence and sense of personal control, skewing the results. What factor in audience participation does this describe? |
|
Definition
|
|
Term
STUDENT QUESTION: There are three different types of interviews. Which of the following list of interviews is
incorrect? |
|
Definition
|
|
Term
STUDENT QUESTION: Sam is trying to get a small group of people together to answer questions. She is the
moderator of the group. What is the name of this type of group? |
|
Definition
|
|
Term
STUDENT QUESTION: When establishing campaign goals and objectives, Lilly knows that there are four key
elements needed. Out of the following list, which answer is incorrect? |
|
Definition
|
|
Term
STUDENT QUESTION: Mark is preparing for his final exam for his speech class. He is positive that the word to
describe how influential a message is likely to be is involvement. One of his classmates informs him he is incorrect. Which of the following words is the correct word that means how influential a message is likely to be? |
|
Definition
|
|
Term
| STUDENT QUESTION: Jackie job is to bring awareness to HIV. She makes flyers, hold meetings, makes commercials and spreads around information about HIV. What is term is she best describing? |
|
Definition
| Health Promotion Campaigns |
|
|
Term
| STUDENT QUESTION: Health campaign provider must do these things to succeed. Which does not belong? |
|
Definition
A. Go to Audience
B. Take Action
C. Measure Your Success
D. Encourage Social Support
E. all of the above |
|
|
Term
| STUDENT QUESTION: Susan was part of a small group that was covering the topic of college drinking. She was discussing what she thought about it openly with other individuals and with a moderator. This was for a class paper. What was she involved in? |
|
Definition
|
|
Term
| STUDENT QUESTION: Johnny hates when his family tries to help him in any way. He likes being a rebel and doing the opposite of what people say. Which term best describes his situation? |
|
Definition
|
|
Term
| STUDENT QUESTION: Mary had just finished a recent stay at the hospital for back surgery. The hospital is trying to improve their patients overall experiences and asked Mary to fill out a questionnaire. There were several types of questions to answer, but the most common questions asked Mary to express her feelings and ideas into words versus yes or no responses. What types of questions are being asked? |
|
Definition
|
|
Term
| STUDENT QUESTION: As a fourteen-year-old boy, Ken thought he was invincible. He often rebelled against his parents and snuck out late to drink and party with friends. By doing this, he thought he was showing he was an independent adult who could not be controlled. What adolescent factor is Ken displaying? |
|
Definition
|
|
Term
| STUDENT QUESTION: Katie wanted to educate a large audience on the negative effects of smoking cigarettes. She decided her target audience could be best reached through media such as the radio and television. Katie had to decide how many people could be exposed to her message via this channel. What was this called? |
|
Definition
|
|
Term
| STUDENT QUESTION: John’s doctor was treating his high cholesterol. At the appointment, the doctor also gave John several simple ways to eat healthier and become active. He gave him a few brochures on local fitness centers that tailor a workout regime to individual needs. What type of communication was John’s doctor exhibiting? |
|
Definition
|
|
Term
| STUDENT QUESTION: Sarah works for Disney and is starting to collect data from a health campaign that she is putting together about cleanliness at Disneyland and ways to improve the general things around the park. She is looking to ask certain visitors that have spent their day at the park a set of specific questions but wishes to follow up on the questions if she sees fit. Which kind of method of data collection is Sarah using? |
|
Definition
| Moderately scheduled interview |
|
|
Term
| STUDENT QUESTION: Is it important to understand adolescents when they are they targeted audience of a health campaign. This young audience has a desire to assert their independence and gain a larger sense of personal control. This factor is referred to as: |
|
Definition
|
|
Term
| STUDENT QUESTION: Throughout an internet campaign to quit smoking, the promotion will likely be an influential message to at least 75% of its viewers. This is referred to as: |
|
Definition
|
|
Term
| STUDENT QUESTION: Many times a message through a media source might influence a person indirectly whether that person uses the source or not. This is because of a process of people relaying media messages to others and is referred to as: |
|
Definition
|
|
Term
| STUDENT QUESTION: Rita is a sixteen year old girl who is very active and plays sports. She and some friends went to a movie and afterwards one of the girls lit up a cigarette and started smoking it. They offered it to Rita but she said no thanks because she played sports and wanted to keep her lungs and her body as healthy as possible for her future endeavors. What is Rita engaging in? |
|
Definition
| Health-promoting behaviors |
|
|
Term
| STUDENT QUESTION: A survey is conducted regarding the amount of people that received a flu shot in the last year. Different races were surveyed which included Caucasians, African Americans, Latinos, and Asians. In the survey the people surveyed would be considered the: |
|
Definition
|
|
Term
| STUDENT QUESTION: Jenna is a 15 year old girl. She just had a fight with her mother about going to the ice skating rink with some friends on a Friday night. Her mother would not let her go out because it was late. Jenna yelled at her mother and said that she “just didn’t understand her and her life” and that she didn’t understand what she was going through. What does this resemble? |
|
Definition
|
|
Term
| STUDENT QUESTION: Jason is a young man that likes to try new things. He loves a good adrenaline rush and likes to do things such as climbing mountains and sky diving. Jason recently wanted to try out drugs to see how they would affect him because he isn’t scared of anything. Jason often times isn’t taking precautions in his life in certain situations. What is Jason? |
|
Definition
|
|
