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A way to approach a customer that focuses on making a comment or asking questions about a product in which the customer shows interest. |
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Expressing oneself without the use of words.
(observing) |
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Require more than a yes or no answer. |
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1.Appraoching the Customer
2.Determining Needs
3.Presenting the Product
4.Overcoming Objections
5.Closing the Sale
6.Suggestion Selling
7.Relationship building |
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Sales person asks the customer if he or she needs assistance
"How may I help you?" (open-ended ?) |
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Sales person simply welcome the customer to the store.
Shows the customer salesperson is there to help. |
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How to give a greeting approach? |
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Rising tone- sounds friendly |
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Three methods: observing, listening, & questioning |
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Questioning and Engaging Customers |
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Who, What, When, Where, Why, and How |
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Learning what the customer is interested/ look for and using it to your advantage |
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Educating the Customer about the products features & benefits |
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Learning why the customer is reluctant to buy, then providing the customer info to remove uncertainty & help them make a satisfactory buying decision |
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Getting customer's positive agreement to buy |
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Suggesting additional services that will save customer money or help them enjoy the original purchase. |
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Creating the means of maintaining contact with the customer after the initial purchase is over |
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