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Chapter 13: Ethnic, Racial and Religious Subcultures
Consumer Behavior: Michael R. Solomon 9th Edition
12
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Undergraduate 3
05/19/2011

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Term
subculture
Definition
a group whose members share beliefs and common experiences that set them apart from others
Term
microculture
Definition
people that freely identify with a lifestyle or aesthetic preference (different from subculture that Nature usually determines)
Term
cosplay movement
Definition
a form of performance art where each participants where elaborate costumes that represent a virtual world avatar or other fictional character
Term
ethnic subculture
Definition
a self-perpetuating group of consumers who share common cultural or genetic ties, where both its members and others recognize it as a distinct category
Term
high-context culture
Definition
group members tend to be tightly knit, and they infer meanings that go beyond the spoken word
Term
low-context subculture
Definition
symbols and gestures have less importance than the words themselves
Term
deethnicization
Definition
occurs when a product we associate with a specific ethnic group detaches itself from its roots and appeals to other groups as well
Term
acculturation
Definition
the process of movement and adaptation to one country's cultural environment by a person from another country
Term
acculturation agents
Definition
people and institutions that teach the ways of a culture
Term
progressive learning model
Definition
perspective of acculturation assumes that people gradually learn a new culture as they increasingly come in contact with it
Term
host culture
Definition
a persons new culture (different from home culture)
Term
warming
Definition
transforming objects and places into those that feel cozy, hospitable, and authentic
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