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Purchase space on search engine, Ads or highlighted references |
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Pages are moved or removed over time |
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Ranks how many people click on various links |
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Word Docs sent as mail across the internet |
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Site is more ‘user-friendly’ and ‘interactive’ |
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Multipurpose Internet Mail Extensions (MIME) Standard for transmitting multimedia information over Internet |
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Used to increase visibility |
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Considers what pages link to it and importance of pages |
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Ranks how long users stay on a selected page |
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unsolicited e-mail (junk mail) |
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Commercial companies often try to refine Web sites so they appear most relevant, Keywords, Important words in Title/heading |
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Systematically follow Web links to identify additional pages |
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