Term
Theories of Attitude formation and change |
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Definition
- evaluating conditioning - operant conditioning - observational learning |
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cognitive dissonance theory |
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elaboration likelihood model |
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- central route (via direct info) - peripheral route (via indirect info) |
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1. source - a person who sends communication 2. receiver - person who gets it 3. message - info 4. channel - medium through which info is sent |
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positive or negative evaluations of objects of thought |
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cognitive component, affective component, behavioral component |
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Definition
- beliefs that people hold about the object of an attitude - emotional feelings - predispositions to act in certain ways |
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attitudes that we hold consciously and can readily describe (outwardly apparent) |
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covert attitudes expressed in subtle automatic response that people have little conscious control over |
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Term
what kind of women do men like? |
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Definition
women who seek youthfulness and physical attractiveness because it implies greater productive potential |
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what kind of men do women like |
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Definition
men with ambition, social status and financial potential because they can invest material resources in children |
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Definition
- easy to get close to - trusting - not worried about abandonment |
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- preoccupation w/love accompanied by expectations of rejection and described love relations as volatile and marked by jealousy |
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- hard to get close to others - no intimacy/trust |
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people get together of approximately the same attractiveness |
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complete absorption in another that includes tender sexual feelings and the agony and ecstasy of intense emotion |
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warm, trusting tolerant affection for another whose life is deeply intertwined w/one's own |
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-tendency to blame victims for their misfortune so that i feel less victimized in a similar way - example of mugging |
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Term
individualism vs. collectivism |
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Definition
putting yourself first vs. putting others first |
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refers to positive feelings toward another |
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internal attributions vs. external attributions |
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Definition
ascribe causes of behavior to personal dispositions, traits abilities and feelings vs. ascribing causes of behavior to situational demands and environmental constraints |
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a group that 1 belongs to and identifies with (favorable light) vs. a group that one does not belong to or identity with (negative stereotypes) |
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forming impressions of others |
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widely held beliefs that people have certain characteristics b.c of their membership in a particular group |
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when people estimate that they have encountered more confirmations of an association b/w social traits than they have actually seen |
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Definition
- people yield to real or imagined social pressure - as group size increases, conformity increases |
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Term
normative vs. informational influence |
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Definition
people conform to social norms (need to be liked) vs. people look to others for guidance about how to behave (fork example) |
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following direct commands |
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people are less likely to give help when in groups |
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reduction in effort by individuals as when they work in groups as compared to when they work by themselves |
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shift toward more extreme position result of group discussion |
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making decisions in a group that discourages creativity |
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force that brings group members together |
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Term
fundamental attribution error |
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Definition
observer's bias in favor of internal attributions in explaining other's behavior (bank example)
actor - external attributions observer - internal attributions |
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Definition
unstable cause - temporary vs. stable cause - permanent |
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internal/external dimension |
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Definition
internal vs. external cause |
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