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| The citizens eligible to vote. |
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| A command, indicated by an electorate's votes, for the elected officials to carry out a party platform or policy agenda. |
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| Election in which voters decide which of the candidates within a party will represent the party in the general election. |
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| A primary election in which only a party's registered voters are eligible to cast a ballot |
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| A primary election in which party members, independents, and sometimes members of the other party are allowed to participate. |
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| Participation in the primary election of a party with which the voter is not affiliated. |
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| A second primary election between the two candidates receiving the greatest number of votes in the first primary. |
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| Election in which voters decide which candidates will actually fill public offices. |
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| An election that allows citizens to propose legislation or state constitutional amendments by submitting them to the electorate for popular vote. |
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| An election whereby the state legislature submits proposed legislation or state constitution amendments to the voters for approval. |
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| An election in which voters can remove an incumbent from office prior to the next scheduled election. |
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| The tendency of states to choose an early date on the nomination calendar. |
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| Representatives of each state who cast the final ballots that actually elect a president. |
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| Member of the Electoral College. |
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| The reallocation of the number of seats in the House of Representatives after each decennial census. |
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| An election that takes place in the middle of a presidential term. |
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| Conventional Political Participation |
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| Activism that attempts to influence the political process through commonly accepted forms of persuasion such as voting or letter writing. |
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| Unconventional Political Participation |
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| Activism that attempts to influence the political process through unusual or extreme measures, such as protests, boycotts, and picketing. |
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| Voting for candidates of different parties for various offices in the same election. |
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| A voter's evaluation of a candidate based on part performance on a particular issue. |
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| A voter's evaluation of a candidate based on what he or she pledges to do about an issue if elected. |
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| The proportion of the voting-age public that casts a ballot. |
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| Phase of a political campaign aimed at winning a primary election. |
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| General Election Campaign |
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| Phase of a political campaign aimed at winning election to office. |
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| The individual who travels with the candidate and coordinates the campaign. |
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| The individual who coordinates the financial business of the campaign. |
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| The person who develops the overall media strategy of the candidate. |
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| The individual charged with interacting and communicating with journalists on a daily basis. |
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| A private-sector professional who sells to a candidate the technologies, services, and strategies required to get that candidate elected. |
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| A campaign consultant who conducts public opinion surveys. |
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| The process by which a campaign reaches individual voters, either by door-to-door solicitation or by telephone. |
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| A push at the end of a political campaign to encourage supporters to go to the polls. |
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| Campaign contributions that are regulated and limited by the Federal election Commission. |
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| Campaign contributions that are not regulated or limited by the Federal Election Commission. |
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| Political Action Committee (PAC) |
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| Officially registered fund-raising organization that represents interest groups in the political process. |
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| Donations from general tax revenues to the campaigns of qualifying presidential candidates. |
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| Donations to presidential campaigns whereby every dollar raised from individuals in amounts less than $251 is matched by the federal treasury. |
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| Tax-exempt organization created to raise money for political activities such as voter mobilization and issue advocacy; not subject to FEC disclosure rules. |
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| Non-profit, tax-exempt interest groups that can engage in varying levels or political activity; not subject to FEC disclosure rules. |
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| Advertising on behalf of a candidate that stresses the candidate's qualification, family, and issue positions, with no direct reference to the opponent. |
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| Advertising on behalf on a candidate that attacks the opponent's character or platform. |
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| Ad that compares that records and proposals of the candidates, with a bias toward the candidate sponsoring the ad. |
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| Advertising that attempts to counteract an anticipated attack from the opposition before the attack is launched. |
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| Official endorsement of a candidate for office |
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| Where candidates launch their efforts to convince voters to support them. |
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| A meeting or gathering of members of a political party where members deliberate and choose from the list of those seeking the presidential nomination. |
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| 1st caucus in the country. It is important because it is the first. |
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| First in series of primaries. Mass media coverage. |
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| Southern states created it to have primaries on the same day. |
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| Way in which candidates manipulate a variety of elements to achieve the nomination and office. |
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| role in the nomination process by casting votes that are un-pledged to a state in the nomination process. |
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| A speech about foreign, domestic, economic, national security, and social issues. |
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| Belief that ordinary people can influence the government. |
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| Made voter registration process easier. |
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