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Chapter 12
Terms
36
Psychology
Undergraduate 1
12/14/2012

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Term
Naturalistic observation
Definition
Descriptive research method in which the behavior of people or animals is studied as it occurs life it's everyday natural environment
Term
Participant observation
Definition
Descriptive research method in wbeaching behavior of people is studied as it occurs in its everyday natural environment and the researcher become a part of the group being observed
Term
Observer bias
Definition
Can occur when preconceived ideas held by the researcher affect the nature of the observation made 
Term
Behavior checklist
Definition
List of behaviors with predefined operational definitions that researchers are trained to use in an observational study
Term
Introbserver reliability
Definition
The degree of agreement between two or more observers of the same event
Term
Time sampling
Definition
A procedure in observational research in which behavior is sampled only during predefined times (eg every 10 minutes)
Term
Event sampling
Definition
A procedure in observational research in which only certain types of behaviors occurring under precisely defined conditions are sampled
Term
Reactivity
Definition
Occurs when participants' behaviors is influenced by the knowledge that they are being observed and their behavior is being recorded in some fashion
Term
Unobtrusive measures
Definition
Any measure of behavior thbanyan be recorded without participants knowing that their behavior is being observed
Term
Survey
Definition
A descriptive method in which participaask are asked a series of of questions or respond to a serious of statements about some topic
Term
Convenience sample 
Definition
A non-probability sample in which the researcher requests volunteers from a group of people who meet the general requirements of the study; used in most psychological research except when specific estimates of populaclue values need to be made
Term
population 
Definition
All members of an identifiable group
Term
Sample
Definition
Some portion of subset of a population
Term
Probability sampling
Definition
Method of selecting research participants according to some systematic sampling procedure
Term
Representative sample
Definition
A sample with characteristics that match those same attributes as they exist in the population 
Term
Biased sample
Definition
A sample that is not a representative of the population 
Term
Self selection problem
Definition
In surveys, when the sample is composed of only those who voluntarily choose to respond, the results can be a biased sample
Term
Simple random sample
Definition
A probablity sample in which each member of the population has an equal chance of being selected as a member of the sample
Term
Stratified sample 
Definition
A probablity sampletha is random, with the restriction that important subgroups are proportionately represented in the sample
Term
Quota sample 
Definition
A non-probability sample in which the proportions of some subgroups in the sample are the same as those subgroups proportion in the population 
Term
Cluster sampling
Definition
A probability sample randomly selects clusters of people having some feature in common and tests all people within the selected cluster
Term
Interview survey
Definition
A survey method in which the researcher interviews the participants face to face; allows more in depth surveying 
Term
Phone surveying 
Definition
A survey method in which the researcher asks questions over the phone
Term
Sugging 
Definition
A marketing strategy in which an attempt to sell a product is made by disguising the sales pitch with what appears to be a legitimate survey; the term is short for selling under the guise of a survey
Term
Electronic surveying
Definition
Any survey research that is conducted over the Internet; can a survey sent via email or a survey posted on a website
Term
written survey
Definition
A survey method in which the researcher creates a written questionnaire that is filled out by the participants 
Term
Non response bias
Definition
Occurs in survey research when those who return surveys differ in systematic fashion from those who don't respond
Term
Social desirability
Definition
A type of response bias in survey research; occurs when people respond to a question by trying tout themselves in a favorable light
Term
open ended questions
Definition
a type of question found on surveys that requires a narrative response rather than a yes or no answer 
Term
Closed question
Definition
A type of question found on surveys that can be answered with a yes or a no or by marking a point on some scale 
Term
Response acquiescence 
Definition
A response set in which a participant has a tendency to respond positively to survey questions, all else being equal
Term
DK alternative 
Definition
In survey research, when assessing levels of participants knowledge, this is an alternative that means "don't know"
Term
Demographic information 
Definition
Any data that can serve to classify or identify individuals
Term
Double barreled question 
Definition
In a survey, a question or statement that asks or states two different things in a single item
Term
Leading question 
Definition
In a survey, a question that is asked in such a way that the answer desired by the questioner is clear 
Term
Sample frame 
Definition
List of individuals from whom the sample will be drawn; with cluster sampling, a list  of groups from which a sample of groups will be selected 
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