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| Is "a learned predisition to respond favorably or unfavaorably toward some attitude object" |
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| What a person thinks is true or probable |
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| Most deeply felt, generally shared view of what is deemed good, right, or worthwhile thinking or behavior |
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| Charcteristics such as age, gender, culture and ethnicity, and group affiliations |
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| Identifies the overall goal of your speech; it tells the audience why you're giving the speech (to inform, describe, explain, demonstrate, persuade, celebrate, memorialize, entertain, eulogize) |
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| Identifies the main concept, point, issue, or conclusion that you want the audience to understand, believe or feel |
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| Specific Purpose Statement |
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| Is a concise, precise infinitive phrase composed of simple, clear language that encompasses both the general purpose and the central indea and indicates what the speaker hopes to accomplish with the speech |
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| Is an Internet tool that computer generates indexes of web pages that match, or link with, keywords typed in a search window |
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| Is an Internet tool in which humans edit indexes of web pages that match, or link with, keywords typed in a search window |
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| An Internet tool that will send your keyword request to several search engines at once |
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| Is a search tool that combines Internet technology and standard library techniques for cataloguing and appraising information |
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| Describes an imaginary situation, one that is concocted to make a point, illustrate an idea, or identify a general principle |
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| Actual occurrences used to illustrate an idea, make a point, or identify a general principle |
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| Is detailed story or illustration |
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| Implicitly or explicitly presents a claim and provides support for that claim with reasoning and evidence |
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| Is the thought process of drawing conclusions from evidence |
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| Consists of statistics, testimony of experts and credible sources, and verifiable facts |
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| Errors in evidence and reasoning |
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| Believability of supporting material determined by its trustworthiness and reliability |
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| Consistency of a source of information |
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| Accuracy of a source of information |
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| Latin for "it does not follow," a conclusion that does not follow from its premises |
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| Personal attack on the messenger to avoid the message |
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| Basing a claim on popular opinion |
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| A portion of the population chosen in such a manner that every member of the entire population has an equal chance of being selected |
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| Most committed, aroused, or motivated individuals who fill out surveys on their own and answer polling questions |
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| Praising a product that you have used |
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| Measure of the degree of sampling error accounted for by imperfections in sample selection |
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| Whan you draw a conclusion based on too few or unrepresentative samples |
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| Consistent relationship between two variables |
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