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Chapter 11
Services Need Marketing
8
Marketing
10th Grade
01/18/2013

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Term
Intangible
Definition
Incapable of being touched, seen, tasted, heard, or felt.
Term
Labor Intensive
Definition
Requires a substantial amout of human effort.
Term
Inseparable
Definition
Produced and Consumed at the same time
Term
Service
Definition
An activity that is intangible, exhanged directly from producer to consumer, and sonsumed at the time of production.
Term
Bundling
Definition
The practice of combining the prices of several related services.
Term
Service Quality
Definition
The degree to which a serice meets costomers' needs and expectations.
Term
Perishable
Definition
Incapable of being stored for use at a future time.
Term
Heterogeneous
Definition
Dissimilar, characterized by differences.
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