Term
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Definition
| Tangible items that have monetary value and satisfy one's needs and wants. |
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Term
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Definition
| Intangible items that satisfy needs and wants |
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Term
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Definition
| A business' goal to satisfy customers' needs and wants, while also making profit |
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Term
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Definition
| The process of developing, promoting, and distributing a product to satisfy customers' needs and wants |
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Term
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Definition
| The process of deciding how to get goods into the customer's hands |
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Term
| Marketing information management |
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Definition
| Gathering research information, storing it, and analyzing it are part of this |
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Term
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Definition
| The process of developing and targeting specific markets for your products |
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Term
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Definition
| How much to charge for a good or service |
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Term
| Product/Service Management |
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Definition
| Obtaining, developing, maintaining, and improving a product in response to market opportunities |
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Term
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Definition
| The effort to inform, persuade, or remind current and potential customers about a business' products or services |
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Term
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Definition
| Providing customers with the goods and services they want |
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Term
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Definition
| All people who share similar needs and wants and who have the ability to purchase a given product |
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Term
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Definition
| The percentage of total sales volume generated by all companies that compete in a given market |
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Term
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Definition
| The group identified for a specific marketing program |
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Term
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Definition
| Product, Place, Price and Promotion |
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