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| process through which individuals acquire their political beliefs and values |
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| interviews or surveys with samples of citizens that are used to estimate the feelings and beliefs of the entire population |
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| method of poll selection that gives each person in a group the same change of being selected |
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| variation of random sampling; census data are used to divide the country into four sampling regions. Sets of counties and standard metropolitan statistical areas are then selected in proportion to the total nation population |
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| measure of the accuracy of a public opinion poll |
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| polls taken for the purpose of providing information on an opponent that would lead respondents to vote against that candidate |
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| is considered the founder of modern-day public opinion polling. |
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| Unscientific surveys used to gauge public opinion on a variety of issues are called |
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| National Election Studies |
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| Every two years, since 1952, there have been regular surveys of the American electorate known as the |
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| tracking polls first used in |
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| Polls are unable to measure the intensity of feelings about issues |
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| Which of the following is a major weakness of public opinion polls? |
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| A child's peer group is most politically influential in |
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| correctly predicted every presidential election from 1920 to 1932. |
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| The process through which an individual acquires particular political orientation is most accurately called |
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