Term
|
Definition
the total communication strategy conducted by a person, a government, or an organization attempting to reach and persuade its audiences to adopt a point of view. |
|
|
Term
|
Definition
The earliest type of public relations practitioner, who sought to advance a client’s image through media exposure |
|
|
Term
|
Definition
In public relations, the positive and negative messages that spread controlled and uncontrolled information about a person, a corporation, an issue, or a policy in various media. |
|
|
Term
|
Definition
in advertising and public relations, a communication strategy that tries to manipulate public opinion to gain support for a special issue, program, or policy, such as a nations war effort. |
|
|
Term
|
Definition
| In public relations, announcements- written in the style of new reports- that give new information about an individual, a company or an organization and pitch a story idea to the news media |
|
|
Term
|
Definition
| In public relations, the visual counterparts to press releases; they pitch story ideas to the TV news media by mimicking the style of a broadcast news report. |
|
|
Term
| Public service announcements |
|
Definition
| Reports or announcements, carried free by radio and tv stations, that promote government programs, education projects, voluntary agencies, or social norm |
|
|
Term
|
Definition
in public relations, circumstances or events created solely for the purpose of obtaining coverage in the media. |
|
|
Term
|
Definition
in government public relations, the process of attempting to influence the voting of lawmakers to support a clients or an organizations best interest. |
|
|
Term
|
Definition
phony grassroots public affairs campaigns engineered by public relations firms; coined by U.S. Senator Lloyd Bentsen of Texas. |
|
|
Term
|
Definition
| a derogatory term that journalists use to refer to public relations agents. |
|
|
