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Chapter 10 and CE 12
Vocabulary, important terms
40
Computer Science
Undergraduate 3
12/08/2014

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Term
Business Intelligence
Definition
Patterns, relationships and trends identified by BI systems.
Term
Business Intelligence (BI) Systems
Definition
Information systems that process operational and other data to analyze other data and make predictions.
Term

BI Application

Definition
The software component of a BI system
Term
Decision Support Systems
Definition
Decision making part of BI systems
Term
Data Acquisition
Definition
The process of obtaining, cleaning, organizing, relating cataloging source data.
Term
BI Analysis
Definition
The process of creating business intelligence. Consists of 3 fundamental parts: Reporting, data mining, and Big Data.
Term
What are the 3 primary activities in the BI process?
Definition
Acquire data, perform analysis, and publish results.
Term
Publish Results
Definition
Process of delivering business intelligence to the knowledge workers who need it.
Term
Push Publishing
Definition
delivers business intelligence to users without any request from the users, but according to a schedule or as a result of an event or particular data condition.
Term
Pull Publishing
Definition
requires the user to request BI results
Term
Data Warehouse
Definition
facility for managing an organizations BI data. It takes data from operational systems and purchased data, cleans and processes the data, and locates the data on the "shelves" of the data warehouse.
Term
Data Mart
Definition
Data collection, smaller than data warehouse, that addresses the needs of a particular department or functional area of the business.
Term
Reporting Analysis
Definition
The process of sorting, grouping, summing, filtering and formatting structured data.
Term
Structured Data
Definition
In the form of rows and columns, tables in a relational database or a spreadsheet data.
Term
exception reports
Definition
reports produced when something out of predefined bounds occurs
Term
Data Mining
Definition
Application of statistical techniques to find patterns and relationships among data for classification and predictions. 2 categories, supervised and unsupervised.
Term
Unsupervised Data Mining
Definition
analysts do not create a model or hypothesis before running the analysis.
Term
Cluster Analysis
Definition
Statistical techniques that identify groups of entities that have similar characterisitics
Term
Supervised Data Mining
Definition
data miners develop a model prior to the analysis and apply statistical techniques to data to estimate parameters of the model
Term
Regressional Analysis
Definition
measures the impact of a set of variables on another variable
Term
BigData
Definition
a term to describe data collections that are characterized by huge volume (petabyte in size or larger), rapid velocity,(generated rapidly) and great variety (different formats).
Term
MapReduce
Definition
technique for harnessing the power of thousands of computers working in parallel
Term
Hadoop
Definition
an open source program associated with the Apache foundation that manages thousands of computers and which implements MapReduce.
Term
Pig (language)
Definition
Query language that Hadoop uses
Term
Static reports
Definition
BI dicuments that are fixed at the time of creation and do not change, mostly published as PDF documents.
Term
Dynamic Reports
Definition
BI documents that are updated at the time they are requested
Term
User Subscriptions
Definition
User requests for particular BI results on a particular schedule or in response to particular events.
Term
BI Server
Definition
Web server application that is purpose-built for the publishing of business intelligence
Term
Database Marketing
Definition
Application of business intelligence systems to the planning and execution of marketing programs.
Term
RFM Analysis
Definition
A way of analyzing and ranking customers according to their purchase patterns.
Term
R Score
Definition
Customers with the most recent orders are given a score of 1 to 5.
Term
F Score
Definition
Customers who order the most frequently are given a score of 1 to 5.
Term
M Score
Definition
Customers who have ordered the most expensive items are given a score 1 to 5.
Term
Market-Basket Analysis
Definition
A data mining technique for determining sales pattern, products that a customer tends to buy together.
Term
Cross-Selling
Definition
An opportunity to sell more products to customers by using market-basket analysis
Term
Support
Definition
the probability that 2 items will be purchased together, found by examining sales transactions and counting the number of times that that 2 items occur in the same transaction
Term
Confidence
Definition
conditional probability estimate in market-basket terminology
Term
Lift
Definition
the ratio of confidence to the base probability of buying an item
Term
Decision Tree
Definition
A hierrachical arrangement of of criteria that predict a classification or a value, an unsupervised data mining technique
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