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Chapter 10
Books and the Power of Print
28
Communication
Undergraduate 2
02/04/2014

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Term
papyrus
Definition
(from which that word paper is derived) made from plant reeds found along the Nile River.*Started with the Egyptians
Term
parchment
Definition
Treated animal skin that replaced papyrus in Europe. Was stronger, smoother, more durable, and less expensive because it didn't have to be imported from Egypt.
Term
codex
Definition
A type of book made of sheets of parchment and sewn together along the edge, then bound with thin pieces of wood and covered with leather. * 4th Century, Romans
Term
manuscript culture
Definition
A period in which books were painstakingly lettered, decorated, and bound by hand, also marks the entrepreneurial stage in the evolution of books. *Middle Ages (400-1500CE), Christian Clergy
Term
illuminated manuscripts
Definition
Books that featured decorative, colorful designs and illustrations on each page, made for churches or wealthy clients
Term
block printing
Definition
A technique in which sheets of paper were applied to blocks of inked wood with raised surfaces depicting hand-carved letters and illustrations *3rd Century, Chinese
Term
printing press
Definition
Adapted from the design of wine presses, Johannes Gutenberg (Germany 1453-1456). A staff of printers that produced the first modern books
Term
vellum
Definition
A fine calf skin parchment. Worked with the printing press.
Term
paperback books
Definition
Had paper covers that were cheaper than leather, helped make books accessible to the masses *1800s, Europe
Term
dime novels
Definition
Erastus and Irwin Beadle created a paperback book that sold for five or ten cents *1860
Term
pulp fiction
Definition
Another name for paperbacks and dime novels, a reference to the cheap, machine-made pulp paper they were printed on. *1885
Term
linotype
Definition
Machine that enabled printers to save time by setting type mechanically using a typewriter-style keyboard, while the introduction of steam-powered and high-speed rotary presses permitted the production of more books at lower costs. *1880s
Term
offset lithography
Definition
Allowed books to be printed from photographic plates rather than from metal casts, greatly reducing the cost of color and illustrations and accelerating book production. *1890s
Term
trade books
Definition
Include hardbound and paperback books aimed at general readers and sold at commercial retail outlets.
Term
professional books
Definition
The counterpart to professional trade magazines. They target various occupational groups and are not intended for the general consumer market.
Term
textbooks
Definition
Since the publication of the McGuffey reader, they have served a nation intent on improving literacy rates and public educations.
Term
mass market paperbacks
Definition
Sold on racks in drugstores, supermarkets, and airports as well as in bookstores
Term
instant book
Definition
A marketing strategy that involved publishing a topical book quickly after a major event occurred.
Term
reference books
Definition
Includes dictionaries, encyclopedias, atlases, almanacs, and a number of substantial volumes directly related to particular professions or trades, such as legal casebooks and medical manuals.
Term
university press
Definition
Smallest nonprofit division in the book industry. Publishes scholarly works for small groups of readers interested in intellectually specialized ares such as literary theory and criticism.
Term
e-book
Definition
A digital books read on a computer or a digital reading device. *1971, Michael Hart
Term
book challenge
Definition
A formal complaint to have a book removed from a public or school library's collection. *could be sexually explicit, offensive language, occult themes, nudity, etc.*
Term
acquisitions editors
Definition
Employed by publishers to seek out and sign authors to contracts.
Term
subsidiary rights
Definition
Selling the rights to a book for use in other media, such as mass market paperback or as the basis for a screenplay.
Term
developmental editor
Definition
Provides the author with feedback, makes suggestions for improvements, and, in educational publishing, obtains advice from knowledgeable members of the academic community.
Term
copy editors
Definition
Attend to specific problems in writing or length
Term
design managers
Definition
Work on the look of the book, making decision about type style, paper, cover design and layout.
Term
e-publishing
Definition
Enabled authors to sidestep traditional publishers.
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