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| the proportion of poll reopondents labeling themselfves Republicans or Democrats. |
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| in democracy--the sum of all individual opinions. is both stable and coherent |
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| a state of mind produced when particular issues evoke attitudes and beliefs that pull one in opposite directions |
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| an organized and consistent manner of thinking, feeling, and reacting with regard to people, groups, social issues, or, more generally, any event in one's environment. |
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| a mental device allowing citizens to make complex decisions based on a small amount of information. For example, a candidate's party label serves as a shortcut by telling voters much about his or her positions on issues. |
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1.smaller govt.
2.traditional moral standards
3.larger military
4.advocate lower taxes
5.restrict the government's capacity to finance social welfare programs. |
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| moral beliefs held by citizens that underlie their attitude toward politcal and other issues. As integral parts of an individual's identity, these beliefs are stable and resistant to change. |
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| providing a contezt that affects the criteria citizens use to evaluate candidates, campaigns, and political issues. |
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| comprehensive, integrated set of views about government and politics. |
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| groups of citizens who are more attentive to particular areas of public policy than are average citizents because they have some special stake in the issues. |
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1.extensive government
2.redress social/economic inequalities
3.tolerant of "deviant" social behaviors |
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| uncertainties in public opinion, as revealed by responses to polls, that arie from the imperfect connection between the wording of survey questions and the terms in which people understand tand think about political objects. |
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| a citizen who is highly attentive to and involved in politics or some sub-area of it and to whom other citizens turn to for political info and cues. |
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| the process by which citizens acquire their polical beliefs and values. |
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| the news media's influence on how citizens make political judgements, through emphasis on particular stories. |
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| "those opinions held by private persons which governments find it prudent to heed." |
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| tool developed in the 20th century for systematically investigating the opinions of ordinary people, based on random samples. |
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