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Chapter 10
S & E MARKETING
5
Marketing
Not Applicable
02/22/2012
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Term
Entertainment Marketing
 Definition
Process of Marketing through entertainment events
Term
Media
 Definition
The methods of communicating and transmitting messages, which can be pure entertainment or ad related
Term
Fad
 Definition
Short-term popular trend
Term
Cross-selling
 Definition
Method of selling additional related products tied to one name
Term
Leisure Time
 Definition
Time free from work and duties
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