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| The advertising practice of strategically placing products in movies, tv shows, comic books, and video games so that products appear as part of a story's set environment |
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| in the days before modern advertising, individuals who purchased space in newspapers and sold it to various merchants. |
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| 1950's term that refers to hidden or disguised print and visual messages that allegedly register on the subconscious, creating false needs and seducing people into buying products |
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| In advertising, a catchy phrase that attempts to promote or sell a product by capturing its essence in words |
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| In advertising, large firms or holding companies that are formed by merging several individual agencies and that maintain worldwide regional offices; the provide both advertising and public relations services and operate in house radio and tv production studios |
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| in advertising , small regional ad agencies that offer personalized services. |
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| In advertising and public relations agencies, the department that uses social science techniques to access the behaviors and attitudes of consumers toward particular products before any ads are created. |
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| in market research, the study of audiences or consumers by age, gender, occupation, ethnicity, education, and income. |
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| in market research, the study of audience or consumers attitude, beliefs, interests, and motivations. |
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| a common research method in psychographic analysis in which moderators lead small group discussions about a product or an issue, usually with six to twelve people |
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| a market-research strategy that divides consumers into types and measures psychological factors, including how consumers think and feel about products and how they achieve (or do not achieve) the lifestyles to which they aspire |
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| in advertising, a blueprint or roughly drawn cosmic-strip version of a proposed advertisement. |
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| short videos or other content that markets hope will quickly gain widespread attention as users share it with friends online, or by word of mouth. |
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| in advertising, the individuals who choose and purchase the types of media that are best suited to carry a clients ads and reach the target audience. |
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| the strategy of inundating a variety of print and visual media with ads aimed at target audiences |
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| in advertising, client liaisons responsible for bringing in new business and managing the accounts of established clients |
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| in advertising, the process of evaluating or reinvigorating an ad campaign, which results in either renewing the contract with the original ad agency or hiring a new agency. |
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| - advertisements that pop up in a screen window as a user attempts to access a new Web page |
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| a computer term referring to unsolicited e-mail |
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| Famous-person testimonial |
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| an advertising strategy that associates a product with the endorsement of a well-known person. |
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| - an advertising strategy that associates a product with simplicity and the common person. |
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| an advertising strategy that attempts to convince consumers that using a product will enable them to maintain or elevate their social station. |
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| - an advertising strategy that incorporates exaggerated claims that everyone is using a particular product, so you should, too |
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| fear Appeal- an advertising strategy that plays on a sense of insecurity, trying to persuade consumers that only a specific product can offer relief. |
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| an advertising strategy that tries to create product-name recognition by being annoying or obnoxious |
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| in advertising, a persuasive technique that associates a product with some cultural value or image that has a positive connotation but may have little connection to the actual product. |
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| - a strategy for critiquing advertising that provides insights into how ads work on a cultural level; according to this strategy. Ads are narratives with stories to tell and social conflicts to resolve. |
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| any print or broadcast expression for which a fee is charged to the organization or individual buying time or space in the mass media. |
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| the use of ad techniques to promote a candidate’s image and persuade the public to adopt a particular viewpoint |
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