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| How we socially interact at a number of levels through messages. |
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| Communication you have with yourself |
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| Communication, verbal or nonverbal, between two people |
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| when one person is communicating with an audience of two or more people. The roles can constantly be changing |
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| Top of the communication pyramid. Fewer senders. When an individual or an institution uses technology to send a message to a large, mixed audience, most of whose members are not known to the sender. The sender is separated in space and possibly time. Mass Communication is a process |
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| technological tools, or channels, used to transmit the messages of mass communication. (Books, magazines, newspapers, television) |
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| SMCR Model/Transmission Mode Model |
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| the message is in some form that is delivered through a channel and comes to a receiver. |
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| Those sending out the messages. Businesses, corporations, bloggers |
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| The actual content being sent by the receiver and being reacted to by the receiver |
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| The actual medium used to transmit the message. The medium can have an inclination on the final message |
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| The audience for the mass communication message. |
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1. The sender’s ideas must be turned into a message. (script is drafted, story is written)
2. The message must be prepared for transmission. (script is taped and sent out over the air, the newspaper is printed) |
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| Hearing the message and making sense of it. |
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| Making the words you think relevant to your thoughts |
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| An audience of a mix of people who differ in age, sex, income, education, ethnicity, race, religion, and other characteristics. (Rock concerts, political rallies) |
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| When the sender does not personally know all, most, of the people receiving the message. |
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| Communication that becomes a shared experience. Treats media like an interactive ritual engaged in by audience members. It looks at how and why audience members consume media messages. (Britney Spears, American Idol) |
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| A topic becomes important merely because the media talks about it, not because of its actual importance. (Lacy Peterson, Anna Nicole Smith) |
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| A critical theory model, it tells how everybody can get the same message, yet come up with different meanings for it based on personal experiences, beliefs, political beliefs, etc. The message is determined by the receiver. |
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• The development of the printing press
• The movable type was invented in the 1450’s
• Mass printing made it possible for major social changes, including the Protestant Reformation, to spread all over the world.
• Transmitting messages became cheaper and easier with the birth of the printing press, which led to the publication of books, magazines, newspapers, pamphlets and maps.
• Steam power to the printing press in 1814 dramatically increased the rate at which printed material could be reproduced.
• Revenues from advertisements of the new goods mass-produced in the factories helped drive down the cost of newspapers and magazines, spreading the communication net even wider. |
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evolution of media:
Gramophone to TV |
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• 1844 was the first telegraph line from Baltimore to Washington D.C.
• For the first time, the communication network extended beyond personal limitations.
• Messages could be sent almost instantaneously.
• In the 1880s, Emile Berliner invented the gramophone.
• Played mass-produced discs containing about three minutes of music.
• Books/The storage, spread of ideas--Gramophone/musical performances captured
• Invention of the radio in late nineteenth century freed limits set by telegraph wires.
• Messages could come at any time with almost no cost to the receiver.
• Movies first came about as nickelodeon theatres in the late 1890s-early 1900s.
• Produced by an entertainment industry and spread worldwide.
• Radio and movies made the media world become a shared entertainment culture produced for profit by major media corporations.
• Television came about at around 1939. |
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evolution of media:
The Internet |
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• This medium makes senders and receivers readily interchangeable.
• Although created in 1969, the internet became a full-fledged mass communication network in the 1990s.
• Gave audience members new controls over their media.
• Audience participation in the communication network can have economic effects as well (if everyone talks about a movie, it will become popular and rake in money) |
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| Older Americans sought out news on the internet more than younger people did. |
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| Local television news is more important to adult population than national television news. |
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| Internet is still in its infancy in giving news. |
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| 92% of Americans get some news from the radio everyday. |
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| megan from facebook is a kottonmouth bj |
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| City newspapers have gone down 1% every year. |
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| EXCEPT THE CANTON REPOSITORY REPRESENT THE HOMIES |
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| understanding of what the media are, how they operate, what they deliver, what their roles are in society, and how their audience members respond |
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| People with high levels of media literacy have a great deal of control over the vision of the world they see through the media and can decide for themselves what the messages mean. The higher your media IQ, the more likely you are to question the media |
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| People with low levels of media literacy can develop exaggerated impressions of problems in society, even when those impressions are in conflict with their own experience |
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| Deals with the person’s ability to process and understand the words and images given by the media. |
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| The feelings created by the media messages. Reaction to the media. |
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| The ability to interpret media from an artistic or critical point of view. |
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| Examining the values of the medium or the message |
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