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Channel It!
CM001
17
Marketing
11th Grade
04/07/2014

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Cards

Term
Agents
Definition
Intermediaries who assist in the sale and/or promotion of goods and services but do not take title to them
Term
Channel of Distribution
Definition
Paths, or routes, that goods or services take from the producer to the ultimate consumer or industrial user
Term
Consumer goods
Definition
Tangible items produced for personal use
Term
Direct Distribution
Definition
A channel of distribution in which goods and services move directly from the producer to the consumer or industrial user
Term
Goods
Definition
Tangible objects that can be manufactured or produced for resale
Term
Indirect Distribution
Definition
A channel of distribution in which goods and services move from the producer to the channel members and then to consumers or industrial users
Term
Industrial Distributor
Definition
A channel member that buys industrial goods and sells them to industrial users
Term
Industrial Goods
Definition
Tangible items that will be consumed by industrial users
Term
Industrial User
Definition
A business that buys materials, services, or goods that will be used to make other goods or used in the operation of the company
Term
Intermediaries
Definition
Channel members operating between the producer and the consumer or industrial user to help in the movement of goods and services
Term
Middlemen
Definition
See intermediaries
Term
Producers
Definition
The people who make or provide goods and services
Term
Product
Definition
Marketing element referring to what goods, services, or ideas a business will offer its customers
Term
Retailers
Definition
Businesses that buy consumer goods or services and sell them to ultimate consumers
Term
Service
Definition
Intangible activities that are performed by other people for money; productive acts that satisfy economic wants
Term
Ultimate Consumer
Definition
People who personally use a good or service to satisfy their own wants
Term
Wholesalers
Definition
Intermediaries who help to move goods between producers and retailers by buying goods from producers and selling them to retailers
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