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Ch. 6-Business/Organizational Customers & Buying Behavior
N/A
17
Marketing
Undergraduate 3
09/26/2017

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Cards

Term
Business & Organizational Customers
Definition
Any buyers who buy for resale or to produce other goods and services.
Term
Purchasing Specifications
Definition
A written (or electronic) description of what the firm wants to buy.
Term
ISO 9000
Definition
A way for a supplier to document its quality procedures according to internationally recognized standards.
Term
Purchasing Managers
Definition
Buying specialists for their employers.
Term
Multiple Buying Influence
Definition
Several people share in making a purchase decision-perhaps even top management.
Term
Buying Center
Definition
All the people who participate in or influence a purchase.
Term
Vendor Analysis
Definition
Formal rating of suppliers on all relevant areas of performance.
Term
Requisition
Definition
A request to buy something.
Term
New-Task Buying
Definition
When an organization has a new need and the buyer wants a great deal of information.
Term
Straight Rebuy
Definition
A routine repurchase that may have been made many times before.
Term
Modified Rebuy
Definition
The in-between process where some review of the buying situation is done-though not as much as in new-task buying or as little as in straight rebuys.
Term
Competitive Bid
Definition
Terms of sale offered by different suppliers in response to the buyer's purchase specifications.
Term
Just-in-time Delivery
Definition
Reliably getting products there just before the customer needs them.
Term
Negotiated Contract Buying
Definition
Agreeing to a contract that allows for changes in the purchase agreements.
Term
Outsource
Definition
When the buying organization chooses to contract with an outside firm to produce goods or services rather than producing them internally.
Term
North American Industry Classification System (NAICS) Codes
Definition
Codes use to identify groups of firms in similar lines of business.
Term
Foreign Corrupt Practices Act
Definition
A law passed by the U.S. Congress in 1977 that prohibits U.S. firms from paying bribes to foreign officials.
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