Shared Flashcard Set

Details

CH. 5
Demographic Dimensions of Global Consumer Markets
11
Marketing
Undergraduate 3
02/13/2011

Additional Marketing Flashcards

 


 

Cards

Term
Gross Domestic Product (GDP)
Definition
Total Market value of all goods and services provided in a country's economy in year both by residents and nonresidents.
Term
Birthrate
Definition
Number of babies born per 1,000 people.
Term
Baby Boomers
Definition
People born betwen 1946 and 1964.
Term
Beneration X
Definition
Generation born directy after the baby boom. '65-77.
Term
Generation Y
Definition
Born between 1978-1994
Term
Metropolitan Statistical Area (MSA)
Definition
Integrated economic and social unit with a large population nucleus.
Term
Real Income
Definition
Income adjusted to take out the effects of inflationand purchasing power.
Term
Disposable Income
Definition
Income left after taxes.
Term
Discretionary Income
Definition
What's left after paying for necesities.
Term
Empty Nesters
Definition
People whose children have grown up and are able to spend their money in other ways.
Term
Senior Citizems
Definition
People over 65.
Supporting users have an ad free experience!