Shared Flashcard Set

Details

Ch. 19-Managing Marketing's Link with Other Functional Areas
N/A
11
Marketing
Undergraduate 3
11/29/2017

Additional Marketing Flashcards


 

 


 

Cards

Term
Capital
Definition
The money invested in a firm.
Term
Working Capital
Definition
Money to pay for short-term expenses such as employee salaries, advertising, marketing research, inventory storing costs, and what the firm owes suppliers.
Term
Stock
Definition
A share in the ownership of a company.
Term
Debt Financing
Definition
Borrowing money based on a promise to repay the loan, usually within a fixed time period and with a specific interest charge.
Term
Cash Flow Statement
Definition
A financial report that forecasts how much cash will be available after paying expenses.
Term
Production Capacity
Definition
The ability to produce a certain quantity & quality of specific goods or services.
Term
Virtual Corporation
Definition
The firm is primarily a coordinator-with a good marketing concept-instead of a pioneer.
Term
Task Transfer
Definition
Using telecommunications to move service operations to places where there are pools of skilled workers.
Term
Mass Customization
Definition
Tailoring the principles of mass production to meet the unique needs of individual customers.
Term
Natural Accounts
Definition
The categories to which various costs are charged in the normal financial accounting cycle.
Term
Functional Accounts
Definition
The categories to which various costs are charged to show the purpose for which expenditures are made.
Supporting users have an ad free experience!