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Ch. 15: Persuasive Speaking
N/A
24
Communication
Undergraduate 1
01/19/2015
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Term
Call to Action
 Definition
Term
Causal Organization
 Definition
Term
Character
 Definition
Term
Common Ground
 Definition
Term
Competence
 Definition
Term
Comparative Advantages Organization
 Definition
Term
Counterarguments
 Definition
Term
Credibility
 Definition
Term
Derived Credibility
 Definition
Term
Elaboration Likelihood Model
 Definition
Term
Fear Appeal
 Definition
Term
Gain Immediate Action
 Definition
Term
Gain Passive Agreement
 Definition
Term
Initial Credibility
 Definition
Term
Monroe's Motivated Sequence
 Definition
Term
Narrative Organization
 Definition
Term
Persuasive Speech
 Definition
Term
Problem-Cause-Solution Organization
 Definition
Term
Problem-Solution Organization
 Definition
Term
Question of Fact
 Definition
Term
Question of Policy
 Definition
Term
Question of Value
 Definition
Term
Terminal Credibility
 Definition
Term
Two-Sided Message
 Definition
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