Term
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Definition
| Price reductions to firms in the channel to encourage them to advertise or otherwise promote the firm's products locally. |
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Definition
| Producers sharing in the cost of ads with wholesalers or retailers. |
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Term
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Definition
| Advertising that tries to sell a specific product. |
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Term
| Institutional Advertising |
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Definition
| Advertising that tries to promote an organization's image, reputation, or ideas rather than a specific product. |
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Term
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Definition
| Advertising that tries to develop primary demand for a product category rather than demand for a specific brand. |
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Term
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Definition
| Advertising that tries to develop selective demand for a specific brand rather than a product category. |
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Term
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Definition
| Competitive advertising that aims for immediate buying action. |
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Term
| Indirect Type Advertising |
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Definition
| Competitive advertising that points out product advantages-to affect future buying decisions. |
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Term
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Definition
| Advertising that makes specific brand comparisons using actual product names. |
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Term
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Definition
| Advertising to keep the product's name before the public. |
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Term
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Definition
| What the words & illustrations of an ad should communicate. |
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Term
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Definition
| Specialists in planning & handling mass-selling details for advertisers. |
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Term
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Definition
| Ads to correct deceptive advertising. |
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