Norms & values that regulation social action symbolically
Term
What are most RI failures due to?
Definition
cultural factors
Term
What kind of culture has non verbal communication, central space, old items valued, is polychromatic, and agreements are general/informal?
Definition
High Context
Term
What kind of culture has verbal communication, large space, conspicuous consumption, temporary/informal friendships, detailed/formal agreements, and is monochromatic?
Definition
Low context
Term
What are 5 differences btwn. high and low context culture that help us distinguish btwn. the two?
Definition
1. time
2. friendship patterns
3. space
4. agreements
5. material posessions
Term
Whats conspiuous consumption?
Is it high or low context?
Definition
people who purchase posessions to show their wealth & status
Low context
Term
What are 3 groups of people that impact consumer decesions?
Definition
1. Change agents
2. Opinion leaders
3. Gatekeepers
Term
Whats the difference btwn. a opinion leader & a change agent?
Definition
opinion leader- within referenece group
change agent- outside reference group
Term
Whats high uncertainty?
Definition
Avoid risk
Term
Whats low uncertainty?
Definition
Seek risk
Term
Would U.S. or Japan be more likely to have an individualistic culture, weak uncertainty, small power distance, and be masculine?
Definition
U.S.
Term
Would U.S. or Japan be more likely to have a collectivistic culture, strong uncertainty,large power distance, and a feminine culture?
Definition
Japan
Term
In a low context culture, which of the following would have little meaning:
Definition
D: Family history
Term
In a high context culture, which of the following would have little meaning:
Definition
B: Formal contract
Term
The context of a culture is expressed through:
Definition
silent languages
Term
Culture is learned through socialization?
True or False?
Definition
True
Term
A store where the sales staff addresses customers with their surnames, such as Mrs. Smith would be more likely to be located in a high context culture than a low context culture.
True or False?
Definition
True
Term
A store that is tight, small, very crowded and where the sales staff waits on many people all at once would be more likely to be successful in a low context culture.
True or False?
Definition
False
Term
Which type of influencer is within a consumers reference group?
Definition
opinion leaders
Term
The religions and philosophies that influence and shape the socialization process, and hence the purchasing process are described as:
Definition
Belief systems
Term
The tools that a society uses to communicate the culture are:
Definition
cultural universals
Term
The groups within a culture that influence and shape the socialization process, and hence the purchasing process are described as:
Definition
social institutions
Term
A market segment in a country that views products from outside the country as inferior to all other products is an example of a form of:
Definition
ethnocentrism
Term
The amount, quality and function of the goods and/or services demanded by members of a culture are described as:
Definition
material elements
Term
Retail buyers would be an example of what type of social institution:
Definition
gatekeeper
Term
A culture where identity is based on an individual's own achievements, rather than on group membership is strong in the Hofstede dimension of:
Definition
individualism
Term
Hofstede's research suggests that a society where the rich and powerful go to the front of the line for service in front of the less rich and less powerful is a society high in:
Definition
power distance
Term
Culture influences retailing?
Definition
True
Term
According to Hofstede, a society that is willing to take risks has a low level of:
