Shared Flashcard Set

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CH 4
Ethics and Social Responsibility
15
Marketing
Undergraduate 3
12/16/2010

Additional Marketing Flashcards

 


 

Cards

Term
ethics
Definition
MORALS and VALUES that govern the actions and decisions of an individual or a group
Term
Laws
Definition
society’s standards and values that are ENFORCEABLE in court
Term
Caveat Emptor
Definition
"Let the Buyer Beware"
Term
Business Culture
Definition
consists of the “effective rules of the game, the boundaries between competitive and unethical behavior, and the codes of conduct in business dealings. Ethical exchanges between sellers and buyers should result in both parties being better off after a transaction.
Term
Consumer Bill of Rights
Definition
codified the ethics of exchange between buyers and sellers, including right to:
1. Safety
2. Be informed
3. Choose
4. Be heard
Term
Economic Espionage
Definition
clandestine collection of trade secrets or proprietary information about a company’s competitors
Term
Corporate Culture
Definition
reflects the shared values, beliefs, and purpose of employees that affect individual and group behavior.
Term
Corporate Culture
Definition
reflects the shared values, beliefs, and purpose of employees that affect individual and group behavior.
Term
Code of Ethics
Definition
formal statement of ethical principles and rules of conduct
Term
Whistle Blowers
Definition
employees who report unethical or illegal actions of their employers
Term
Moral Idealism
Definition
moral philosophy that considers certain individual rights or duties as universal, regardless of the outcome
Term
Utilitarianism
Definition
moral philosophy that focuses on the “greatest good for the greatest number”
Term
Social Responsibility
Definition
idea that organizations are part of a larger society and are accountable to that society for their actions. There are three concepts of social responsibility:
Profit Responsibility
Stakeholder Responsibility
Societal Responsibility (environment and public)
Term
Green Marketing
Definition
marketing efforts to produce, promote and reclaim environmentally sensitive products.
Term
Cause-Related Marketing
Definition
tying the charitable contributions of a firm directly to sales produced through the promotion of one of its products (ex. P&G donates to charity when their product is bought)
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