Term
|
Definition
| The activity for creating, communicating, delivering, and exchanging offerings that benefit the organization, its stakeholders and society at large |
|
|
Term
|
Definition
| The trade of things of value between buyer and seller so that each is better off after the trade |
|
|
Term
| 4 Requirements for Marketing to Occur |
|
Definition
| 1) Two or more parties with unsatisfied needs. 2)Desire & ability on their part to be satisfied. 3) Way for parties to communicate. 4) Something to exchange. |
|
|
Term
|
Definition
| When a person is deprived of basic necessities |
|
|
Term
|
Definition
| Need shaped by a person's knowledge, culture, and personality |
|
|
Term
|
Definition
| People with the desire and ability to buy a certain product |
|
|
Term
|
Definition
| One or more specific groups of potential consumers toward which an organization directs its marketing program |
|
|
Term
|
Definition
| The marketing manager's controllable factors - product, place, price, and promotion - that can be used to solve a marketing problem |
|
|
Term
|
Definition
| The uncontrollable factors involving social, economic, technological, competitive, and regulatory forces. |
|
|
Term
|
Definition
| Unique combination of benefits received by targeted buyers that includes quality, convenience, on time delivery, and both before-sale and after-sale service at a specific price. |
|
|
Term
|
Definition
| Linking the organization to its individual customers, employees, suppliers, and other partners for long term benefits |
|
|
Term
|
Definition
| A plan that integrates the marketing mix to provide a good, service, or idea to prospective buyers. Prospective buyers react to the program. |
|
|
Term
|
Definition
| The idea that an organization should 1) strive to satisfy the needs of consumers while 2) also trying to achieve the organization's goals. |
|
|
Term
|
Definition
| An organization focused on 1) continuously collectin information about customers' needs, 2) sharing this information across departments, and 3) using it to create customer value. |
|
|
Term
| Customer Relationship Management (CRM) |
|
Definition
| The process of identifying prospective buyers, understanding them intimately, and developing favorable long-term perceptions of the organization and its offering so that buyers will choose them in the marketplace. |
|
|
Term
|
Definition
| The internal response that customers have to all aspects of an organization and its offering. |
|
|
Term
| Societal Marketing Concept |
|
Definition
| The view that organizations should satisfy the needs of consumers in a way that provides for society's well-being. |
|
|
Term
|
Definition
| The study of the aggressive flow of the nation's goods and services to benefit society. Addresses broad issues like whether marketing is too expensive. |
|
|
Term
|
Definition
| How an individual directs its marketing activities and allocates its resources to benefit its customers |
|
|
Term
|
Definition
| People who use the goods and services purchased for a household |
|
|
Term
|
Definition
| Manufacturers, wholesalers, retailers, and government agencies that buy goods and services for their own use or for resale |
|
|
Term
|
Definition
| The benefits or customer value received by users of the product. A result of the marketing exchange processes and the wy society benefits from marketing. |
|
|
Term
|
Definition
| The value of a good that comes from the production or alteration of a good or service |
|
|
Term
|
Definition
| The value to consumers of making an item easy to purchase so consumers can use it |
|
|
Term
|
Definition
| The value to consumers of having a good or service available where needed, when needed |
|
|
Term
|
Definition
| The value to consumers of having a good or service available when needed. |
|
|
