Term
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Definition
| The activities that make products available to customers when and where they want to purchase them. |
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Term
| marketing Channel (Channel of dist.) |
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Definition
| A group of individuals and organizations that direct the flow of products from producers to customers. |
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Definition
| A middleman linking producers to other middlemen or ultimate consumers through contractual arranements or through the purchase and resale of products. |
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Definition
| Long-term partnerships among marketing channel members that reduce inefficiencies, costs, and redundancies and develop innovative approaches to satisfy customers. |
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Definition
Organizational and systemwide coordination of marketing channel partnerships to meet customers' product needs. Tasks in SCM |
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Definition
Purchasing of necessary resources, goods, and services from suppliers to support all supply chain members. Tasks in SCM |
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Term
| Facilitating delivery (in SCM) |
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Definition
All activities designed to move the product through the marketing channel to the end user. Tasks in SCM |
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Term
| Relationship building (in SCM) |
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Definition
All marketing activities related to selling, service, and the development of long-term customer relationships. Tasks in SCM |
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Term
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Definition
| An independent business organization that takes title to industrial producs and carries inventories. (usually sell standardized items such as maint supplies, production tools, and small operating equipment). |
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Term
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Definition
| The use of two or more marketing channels to distribute the same product to the same target market. (kellogg sells cereals directly to large retail grocery chains (channel B) and to food wholesalers that, sell to retailers). |
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Term
| Strategic channel alliance |
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Definition
| An agreement whereby the products of one organization are distributed through the marketing channels of another. (brand of bottled water might be dist. through a marketing channel for soft drinks.) |
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Term
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Definition
| Using all available outlets to distribute a product. (appropriate for convenience goods) |
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Term
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Definition
| Using only some available outlets to distribute a product. (appropriate for shopping goods.) |
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Term
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Definition
| Using a single outlet in a fairly large geographic area to distribute a product. (Rare items) |
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Term
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Definition
| The dominant member of a marketing channel or supply chain. (may establish channel policies and coordinate development of the marketing mix) |
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Term
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Definition
| The ability of one channel member to influence another member's goal achievement. (person that becomes the channel captain will accept the responsibilities and exercise the power associated with this role). |
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Term
| Vertical channel integration |
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Definition
| Combining two or more stages of the marketing channel under one management. (may occur when one member of marketing channel purchasaes the operations of another member.) |
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Term
| Vertical marketing systems (VMSs) |
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Definition
| A marketing channel managed by a single channel member to achieve efficient, low-cost dist. aimed at satisfying target market customers. |
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Term
| Horizontal channel integration |
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Definition
| Combining organizations at the same level of operation under one management. (owner of dry cleaning firm, might buy and combine several other dry cleaning establishments.) |
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Term
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Definition
| An agreement in which a supplier furnishes a product to a channel meber with the stipulation that the channel member must purchase other products as well. |
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Term
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Definition
| A situation in which a manufacturer forbids an intermediary to carry products of competing manufacturers. |
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