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Ch 15 & 16 Vocab
15 & 16 Vocab words
10
Marketing
11th Grade
01/29/2009

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Cards

Term
non verbal communication
Definition
expressing yourself through body language
Term
open-ended questions
Definition
requires more than a yes or no answer
Term
jargon
Definition
technical or specialized vocabulary used by members of a particular profession or industry.
Term
layman's terms
Definition
words the average customer can understand
Term
objections
Definition
concerns, hesitations, doubts or other honest reasonsw a customer has for not making a purchase
Term
excuses
Definition
insincere reasons for not buying or not seeing the salesperson
Term
objection analysis sheet
Definition
write common objections and possible responses to them
Term
paraphrase
Definition
restate the objections in a different way
Term
boomerang method
Definition
objection comes back to the customer as a selling point
Term
third party method
Definition
using a previous customer or another neutral person who can give a testimonial about the product
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