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CH 12. CE
foundations of planning
33
Marketing
Undergraduate 2
02/07/2010

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Term
strategic plans
Definition
plans that organization wide, establish overall objectives, and position an organization in terms of its environment
Term
tactical plans
Definition
plans the specify the details of how an organizations overall objectives are to be achieved
Term
short term plans
Definition
plans that cover less than one year
Term
long term plans
Definition
plans that cover more than one year
Term
specific plans
Definition
plans that have clearly defined objectives and leave no room for misinterpretation
Term
directional plans
Definition
flexible plans that set out general guidelines
Term
single use plans
Definition
a plan that is used to meet the needs of a particular or unique situation
Term
standing plans
Definition
a plan that is ongoing and provides guidance for repeatedly performed actions in an organization
Term
management by objectives (MBO)
Definition
a system in which specific performance by subordinates and their supervisors, progress toward objectives is periodically reviewed, and rewards are allocated on the basis of that progress
Term
strategic management process
Definition
a nine step process that involves strategic planning, implementation, and evaluation
Term
mission statement
Definition
the purpose of an organization
Term
environmental scanning
Definition
screening large amounts of information to detect emerging trends and create a st of scenarios
Term
competitive intelligence
Definition
accurate information about competitors that allow managers to anticipate competitors actions rather than merely react to them
Term
opportunities
Definition
positive external environment factors
Term
threats
Definition
negative external environmental factors
Term
strengths (strategic)
Definition
internal resources that are available or things that an organization does well
Term
core competency
Definition
any of the strengths that represent unique skills or resources that can determine the organizations competitive edge
Term
weakness
Definition
resources that an organization lacks or activities that it does not do well
Term
SWOT analysis
Definition
analysis of an organizations strengths, weaknesses, opportunities, and threats in order to identify a strategic niche that the organization can exploit
Term
grand strategies
Definition
the four primary types of strategies; growth, stability, retrenchment, and combination
Term
growth strategy
Definition
a strategy which an organization attempts to increase the level of its operations
Term
merger
Definition
occurs when two companies, usually of similar size, combine their resources to form a new company
Term
acquisition
Definition
occurs when a larger company buys a smaller one and incorporates the acquired companys operations into its own
Term
stability strength
Definition
a strategy that is characterized by an absence of significant change
Term
retrenchment strategy
Definition
a strategy characteristic of a company that is reducing its size, usually in an environment of decline
Term
combination strategy
Definition
the simultaneous pursuit by an organization of two or more of growth, stability, and retrenchment strategies
Term
competitive strategy
Definition
a strategy to position an organization in such a way that it will have a distinct advantage over its competition; three types are cost leadership, differentiation, and focus strategies
Term
cost leadership strategy
Definition
the strategy of an organization follows when it wants to be the lowest cost producer in its industry
Term
differentiation strategy
Definition
the strategy an organization follows when it wants to be unique in its industry within a broad market
Term
focus strategy
Definition
the strategy an organization follows when it wants to establish an advantage in a narrow market segment
Term
benchmarking
Definition
the search for the best practices among competitors or noncompetitors that lead their superior performance
Term
ISO 9000 series
Definition
designed by the international organization for standardization, these standards reflect a process whereby independent auditors attest that a company's factory, laboratory, or office has met quality management standards,
Term
six sigma
Definition
a philosophy and measurement process that attempts to design quality as a product is being made
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