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| Computer, normally operated by a third party, that delivers and tracks advertisements independent of the web site where the ad is being displayed |
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| The cost associated with hosting and serving ad units |
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| Graphic that appears on a web page that is usually hyper linked to an advertisers web site. |
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| Uses information collected on an individual's web browsing behaviors such as the pages they have visited or the searches they have made to select which advertisements to be displayed to that individual |
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| Additional ad impressions above the commitments outlined in the approved insertion order offered at no cost. Also called added value. |
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| Type of computer memory that stores previously accessed sites locally so that they can be called up faster if needed again. |
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| A band of similar content |
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| % of impressions that resulted in a user clicking through to advertiser's web site. Calculated by dividing the number of clicks by the number of impressions. |
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| The result when a user clicks on a bed site banner or advertisement. Browser automatically redirects to the linking web page. |
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| When a user clicks on an ad |
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| Advertising woven into editorial content or placed in a contextual envelope. Also known as "w\Web Advertorial" |
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| A small piece of information that is stored on a browser for the purpose of identifying that browser during audience activity and between visits or sessions. |
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| Cost of advertising based on a visitor taking some specifically defined action in response to an ad. (Cost per Acquisition) |
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| Cost of advertising based on the number of clicks received. (Cost per Click) |
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| Cost of advertising based on the number of database files (leads) received. (Cost per Lead) |
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| Cost and advertiser pays for every 1,000 impressions of their ad. (Cost per Thousand) |
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| Calculated by dividing the total number of impressions in thousands. (Effective Cost per Thousand) |
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| Average of CPMs being used across sections |
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| Files that together, comprise an ad unit |
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| Adobe's vector-based rich media file format which is used to display interactive animations on a Web page. |
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| A pricing structure that charges a single fixed cost, regardless of usage. Refers to a rate that does not change with usage or time of use. |
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| The length of time a campaign runs |
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| an ad or ads that appear within the main browser window on top of the Web page's normal content, thereby appearing to "float" over the top of the page |
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| the line below which a user has to scroll to see the content not immediately visible when a Web page loads in a browser |
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| The number of times an ad is delivered to the same browser in a single session or time period. A site can use cookies in order to manage ad frequency |
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| Graphics interchange format. Most internet banner advertisements are created in the .gif format |
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| The first page of a website |
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| Interactive Advertising Bureau founded in 1996 is dedicated to the growth of the interactive advertising marketplace, sets guidelines and best practices for online advertising. (iab.net) |
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| The term that refers to the point in which an ad is viewed once by a visitor, or is displayed once in a web page. The number of impressions of a particular advertisement is determined by the number of times the particular page is located and loaded. |
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| Purchase order between seller of interactive advertising and a buyer (usually an advertiser or its agency), often called an IO |
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| The number of impressions on a web site |
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| Internet Service Provider. Company that provides access to the internet via phone line, cable, fiber optics or satellite. |
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| Joint Photographic Experts Group. Graphic format which displays photographs and graphic images. |
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| Page where user "lands" after clicking on an advertisement on a web page |
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| Trade association representing a segment of online publishers. See online-publishers.org for more information. |
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| a clause in an underwriting agreement allowing the underwriter to cancer the agreement for certain specified reasons without penalty. |
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| Occurs when a user's browser requests and downloads a web page |
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| An advertising model in which advertisers pay based on a set of agreed upon performance criteria. (i.e. CPA, CPC, CPL) |
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| Picture element (single illuminated dot) on a computer monitor. The metric used to indicate the size of Internet ads. |
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| A transparent image that can be appended to web content to track impressions or clicks. |
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| A web site that often serves as a stating point for a Web user's session |
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| The list of advertising prices and products and packages offered by a media company |
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| Unique users that visited the site over the course of the reporting period. |
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| Request for Proposal, an invitation from a client/advertiser to submit a proposal on a specific request |
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| Type of web banner advertising that are created using html, Flash, or other technology |
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| Premium 100% share-of-voice rotation typically for one day or one week, aka Carpe Diem |
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| When an ad is scheduled to run across a network of sites |
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| When is ad is scheduled to run across site (all sections) |
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| Way to schedule ads where banners are rotated when a page is refreshed or reloaded. |
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| A saved image of a user's screen |
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| Search Engine Marketing; a form of internet marketing that seeks to promote websites by increasing their visibility in the search engine result pages. |
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| Share of voice; the total percentage that you possess of the particular niche, market, or audience you are targeting |
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| A program that automatically fetches Web pages. _____ are used to feed pages to search engines |
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| ____ represents custom content and/or experiences created for an advertiser which mat or may not include ad units (i.e, display advertising., brand logos, advertorial and pre-roll videos) |
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| Advertising that continues to run after the initial launch. |
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| The primary group of people that something. usually an advertising campaign, is aimed at appealing to. A ______ can be people or a certain age group, gender, marital status, etc. (ex. teenagers, females, single people) |
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| The code that calls and displays an ad unit from a remote location |
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| The details of the contract accompanying an insertion order. See iab.net for voluntary guidelines for standard ______ for Internet advertising for media buys. |
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| Independent outsourced companies that specialize in managing, maintaining, serving, tracking, and analyzing the results of online ad campaigns. |
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| The flow of data over a network, or visitors to a Web site |
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| A unique individual that has accessed a site, regardless the number of times during a specified time. |
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| Total population of audience being measured |
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| Uniform Resource Locator. Internet address of a website or web page |
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| Individual or browser which accesses a Web site |
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