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CEN 3721 by Debra Davis Exam 1
CEN 3721 by Debra Davis Exam 1
130
Computer Science
Undergraduate 3
01/19/2012

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Cards

Term
How the mind works; how we learn; how we can remember; what is pleasant/unpleasant; what motivates/demotivates; are all examples of what?
Definition
Cognitive science
Term
Cognitive science is:
Definition
The science that explains how people accomplish various kinds of thinking
Term
Knowledge in the mind consists of:
Definition
Mental Representations
Term
The collection of mental processes and activities used in perceiving, learning, remembering, thinking, and understanding and the act of using those processes is called
Definition
Cognition
Term
Thinking can best be understood in terms of representational structures in the mind and computational processes that operate on those structures. This statement would best describe the:
Definition
Central hypothesis of cognitive science
Term
CRUM stands for:
Definition
Computational-Representational Understanding of the Mind
Term
The 6 main approaches to modeling the mind are:
Definition
1. Logic
2. Rules
3. Concepts
4. Analogies
5. Images
6. Neural connections.
Term
The 6 main approaches to modeling the mind can be evaluated according to which 5 criteria?
Definition
1. Representational power
2. Computational power
3. Psychological plausibility
4. Neurological plausibility
5. Practical applicability
Term
Computational power includes?
Definition
Problem solving: how people reason to accomplish their goals; Examples are planning, decision, explanation
Term
1. All students are overworked
2. Mary is a student
3. Therefor, Mary is overworked
This is an example of?
Definition
Logic
Term
Rules incorporate which kind of structure?
Definition
If-then structures
Term
Views of the nature of concepts are often described as?
Definition
Frames, scripts, and schemas.
Term
Two types of concepts are?
Definition
Innate and learned
Term
Analogical thinking is?
Definition
Dealing with a new situation by adapting a similar familiar situation
Term
Two kinds of images are?
Definition
Visual and non-visual
Term
4 kinds of Non-visual imagery are?
Definition
Sensory, tactile, motor, and emotional
Term
In neural connections, the physical brain contains _____ which signal each other through contacts at specialized points called _______.
Definition
neurons, synapses
Term
CRUM does not address?
Definition
Emotion, consciousness, physical body, and influence from the physical environment
Term
CRUM does not take into account that?
Definition
The mind is a dynamic system (and not a computational system) and that humans are innate social creatures.
Term
When designing, one needs to take into account?
Definition

1. Who the users are

2. What activities are being carried out

3. Where the interaction is taking place

Term
Interaction design is?
Definition
Designing interactive products to support the way people communicate and interact in their everyday and working lives
or
The design of spaces for human communication and interaction
Term
Usability means?
Definition
easy to learn, effective to use, and provide an enjoyable experience.
Term
What are the benefits of working in multidisciplinary teams?
Definition
More ideas and designs generated.
Term
UX stands for?
Definition
Experience design
Term
What are the disadvantages of working in multidisciplinary teams?
Definition
Difficult to communicate and progress forward with the designs being created.
Term
One cannot design a user experience, but one can design _____.
Definition
For a user experience
Term
What are the core characteristics of interaction design?
Definition

1. Users should be involved through the development of the project

2. Specific usability and user experience goals need to be identified, clearly documented and agreed at the beginning of the project.

3. Iteration is needed through the core activities.

Term
The 6 usability goals are?
Definition
1. Effective to use
2. Efficient to use
3. Safe to use
4. Have good utility
5. Easy to learn
6. Easy to remember how to use
Term
Give an example of a user experience goal.
Definition
•satisfying •aesthetically pleasing
•enjoyable •supportive of creativity
•engaging •supportive of creativity
•pleasurable •rewarding
•exciting
•fun
•entertaining •provocative
•helpful •surprising
•motivating •enhancing sociability
•emotionally fulfilling •challenging
Term
Give an example of something that is NOT a user experience goal.
Definition
•boring
•annoying
•frustrating
•cutesy
Term
Restraining the possible actions that can be performed is purpose of?
Definition
Constraints
Term
The purpose of constraints is to?
Definition
Help prevent users from selecting incorrect options
Term
Designing interfaces to have similar operations and use similar elements for similar tasks is the purpose of?
Definition
Consistency
Term
The main benefit of consistency is?
Definition
It makes interfaces easier to learn and use.
Term
When consistency breaks down it?
Definition
Increases the learning burden on the user, making them more prone to errors
Term
Internal consistency refers to?
Definition
Designing operations to behave the same within an application.
Term
External consistency refers to?
Definition
Designing operations, interfaces, etc., to be the same across applications and devices.
Term
Affordance refers to?
Definition
An attribute of an object that allows people to know how to use it
Term
What are examples of usability principles?
Definition

1. Visibility of system status

2. match between system and the real world

3. User control and freedom

4. consistency and standards

5. help users recognize, diagnose and recover from errors

6. error prevention

7. recognition rather than recall

8. flexibility and efficiency of use

9. aesthetic and minimalist design

10. help and documentation

Term
An interface is?
Definition
The way that you accomplish tasks with a product
Term
With regard to interface design requirements, one should start with what is ______.
Definition
common to all humans
Term
Must build interfaces based on what we know about _________
Definition
human thought and behavior
Term
Must ______ the legitimate use of familiar paradigms against enhanced usability that may be achieved by abandoning them
Definition
balance
Term
_______ → Rapid turnover of personnel or customer base
Definition
familiarity
Term
_______ → most users' time involves routine operations, and where learning is a small part of the picture
Definition
Enhanced usability
Term
When should interface design occur in the design cycle?
Definition
Early, when the design is most flexible
Term
An interface is _______ if it is responsive to human needs and considerate of human frailties
Definition
humane
Term
_______ - design guidelines for products involving physical interact
Definition
Ergonomics
Term
The study of the applicable engineering scope of our mental abilities is called what?
Definition
Cognitive engineering or cognetics
Term
_______ : information that you know, but are not accessing at the current moment
Definition
Cognitive unconscious
Term
_______: information that you are currently aware of and using
Definition
cognitive conscious
Term
Cognitive conscious operates ______
Definition
sequentially
Term
Cognitive conscious handles _____ - making decision between two actions
Definition
branch tasks
Term
_______ a feature or object in the physical world or an idea about which you are intently and actively thinking
Definition
Locus of attention
Term
Any task you have learned to do without conscious thought is called ________?
Definition
automatic task
Term
_______ - Doing two tasks simultaneously when neither is automatic will degrade your performance on each task
Definition
Interference
Term
An _______ may pull your locus of attention to something else
Definition
interrupting event
Term
______: aim to understand and quantify a marketplace opportunity, introduce and position the product within the market
Definition
Marketers
Term
________ are focused on solving challenging technical problems, following good engineering practices, and meeting deadlines
Definition
Developers
Term
What are the three primary reasons for poor product design?
Definition
1. ignorance about users
2. conflicting interest
3. lack of a process
Term
_______: involves the planning of product behavior and form that supports and facilitates human behaviors
Definition
interaction design
Term
______: behavior directed design of digital products
Definition
goal directed design
Term
What are the 4 types of goals
Definition

1. false goals

2. corporate goals

3. practical goals

4. personal goals

Term
____ goals are achieved by ignoring the user and focusing on the needs of the code
Definition
false
Term
______ goals often connect the corporate goals with the user's
Definition
practical
Term
______ goals are always true and operate for everyone
Definition
personal
Term
The purpose of the research phase is to?
Definition
obtain qualitative data about potential and/or actual users of the product
Term
________ - detailed composite user archetypes that represent distinct groupings of behaviors, attitudes, aptitudes, goals, and motivations
Definition
user models (personas)
Term
________ phase - involves creation of the overall product concept
Definition
Framework definition
Term
_______ phase - focuses on increasing detail and implementation
Definition
refinement
Term
______ phase - adjusts the design to accommodate trade offs, deadlines, or new constraints
Definition
design support
Term
_____, not features, are the key to product success
Definition
goals
Term
________ - the representation of how a machine or program actually works
Definition
implementation model
Term
_______ - cognitive shorthand for explaining a device or program
Definition
user's mental model
Term
_______ - the behavioral face that a software product shows to the world
Definition
represented model
Term
Confusion resulting from two contradictory images of reality creates?
Definition
cognitive dissonance
Term
Who experiences days of frustration and disappointment trying to learn a new product?
Definition
beginners
Term
Who becomes frustrated because a program always treats them like beginners
Definition
experienced users
Term
Most users are _______
Definition
intermediates
Term
Nobody wants to remain a beginner. Beginners will either become _______ or ________
Definition
intermediates or abandon the product
Term
Who requires early hand holding that is later removable?
Definition
Beginners
Term
Who wants shortcuts and demands faster access to their regular working set of tools
Definition
experts
Term
The bulk of effort should be geared towards the largest group. Who are the largest group?
Definition
intermediates
Term
statistical information is an example of ______ research
Definition
quantitative
Term
Detailed knowledge of the users for whom you are designing is an example of ______ research
Definition
qualitative
Term
What are types of qualitative research?
Definition

1. stakeholder interviews

2. subject matter expert (SME) interviews

3. user and customer interviews

4. user observation/ ethnographic field studies

5. literature review

6. product/prototype and competitive audits

Term
______ : anyone with authority and/or responsibility for the product being designed
Definition
stakeholder
Term
______ : experts on the domain within which the product will operate
Definition
subject matter expert (SME)
Term
______ : people who make the decision to purchase a product
Definition
customers
Term
Customer interviews need to understand what 5 things about customers?
Definition

Their:

1. goals

2. frustrations

3. decision process

4. roles

5. domain related issues and vocabulary

Term
____ : the people who are personally using the product to accomplish a goal
Definition
users
Term
_______ : a combination of immersive observation and directed interview techniques
Definition
ethnographic interviews
Term
_______ : based on a master apprentice model of learning
Definition
contextual inquiry
Term
______ : consist of representative users gathered together in a room and asked a set of structured questions with a structured set of choices
Definition
focus groups
Term
_________ : uses data from focus groups and market surveys to group customers by demographic criteria such as age, gender, educational level, zip code, etc.
Definition
market demographics and market segments
Term
______ : a collection of techniques used to measure characteristics of a user's interaction with a product
Definition
usability and user testing
Term
______ : includes techniques that involve using either questionnaires or open ended interviews to develop a detailed understanding of how people perform specific tasks
Definition
task analysis
Term
_______ : a archetypal character that is meant to represent a group of users in a role who share common goals, attitudes and behaviors when interacting with a particular product or service
Definition
personas
Term
What 3 goals should personas have?
Definition
1. Life goals
2. experience goals
3. end goals
Term
What are the 6 persona types?
Definition
1. primary
2. secondary
3. supplemental
4. customer
5. served
6. negative
Term
What are the 7 steps when constructing personas?
Definition

1. identify behavior variables

2. map interview subjects to behavioral variables

3. identify significant behavioral patterns

4. synthesize characteristics and relevant goals

5. check for redundancy and completeness

6. expand description of attributes and behaviors

7. designate persona types

Term
To create successful technology products, what three major processes need to be followed?
Definition

1. viability

2. capability

3. desirability

Term
What are the 6 goal directed design process?
Definition

1. research

2. refinement

3. requirements

4. framework

5. modeling

6. support

Term
What are behavior patterns?
Definition
identifiable behaviors that help categorize modes of use of a potential or existing product
Term
What are personas?
Definition
User archetypes that represent distinct groupings of behaviors, attitudes, aptitudes, goals, and motivations observed and identified during the research phase
Term
A viewer's perception when they watch a movie and not the technical aspect of how a projector works is an example of?
Definition
Mental model
Term
The way a designer chooses to represent a program's functioning to the user is an example of what?
Definition
represented model
Term
The model for how the software actually works is an example of what?
Definition
Implementation model
Term
User interfaces should be based on which model?
Definition
The mental model
Term
Confusion resulting from two contradictory images of reality is called?
Definition
cognitive dissonance
Term
Plates (on doors) are for pushing. Knobs are for turning. Slots are for inserting things into. Balls are for throwing or bouncing. These are all examples of which Design Principle?
a. Visibility
b. Feedback
c. Constraints
d. Consistency
e. Affordance
Definition
e. Affordance
Term
The cognitive ______ operates sequentially and handles branching tasks (decisions)
Definition
Conscious
Term
List the 4 things that Perpetual Intermediates need in a software product
Definition

1. Need access to tools (Tooltip, frequently used tools)

2. Don't need scope and purpose explained to them

3. Know how to use reference materials (online help via index)

4. Know that advanced feature exist, even though they may not need them or know how to use them

Term
What is a stakeholder?
Definition
Anyone with authority and/or responsibility for the product being designed.
Term
What are the 3 types of user goals?
Definition
Experience, end, & life
Term
What are experience goals?
Definition
How a user wants to feel
Term
What are end goals?
Definition
What a user wants to do
Term
What are life goals?
Definition
Who a user wants to be
Term
What are the 6 types of personas?
Definition

1. Primary

2. Secondary

3. Supplemental

4. Customer

5. Served

6. Negative

Term
What are the 5 design principles?
Definition

1. Visibility

2. Feedback

3. Constraints

4. Affordance

5. Consistency

Term
What are the 4 basic activities involved in interaction design?
Definition

1. Identifying needs and establishing requirements for the user experience

2. Developing alternative designs to meet these

3. Building interactive prototypes that can be communicated and assessed

4. Evaluating what is being built throughout the process and the user experience it offers

Term
What is cognitive unconscious?
Definition
information that you know, but are not accessing at the current moment (are not conscious of)
Term
What is absorption
Definition
Becoming so focused on the task that has your locus of attention
Term
What is a goal?
Definition
An expectation of an end condition
Term
What is a task?
Definition
intermediate step that helps you reach a goal or goals.
Term
What are Market demographics?
Definition
Research that uses data from focus groups and market surveys to group customers by demographic criteria such as age, gender, educational level, etc.
Term
When creating personas, what should be avoided?
Definition
Stereotypes
Term
What is a major component of personas?
Definition
User goals
Term
What is a secondary persona?
Definition
A persona who would be entirely satisfied by a primary persona's interface if a small number of additional needs were addressed
Term
What is a scenario?
Definition
A written description of a persona achieving a goal through a set of tasks in a specific context
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