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providing detail in one part of the visual field; objects that are more articulated are frequently perceved as figures |
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spontaneous perceptual tendency to close contours or edges around objects to make them whole |
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important element of design; contrasts of line, texture, detail, hue, value and saturation are means through which maps become interesting or dynamic |
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ability to see relationships among elements |
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Figure and Ground Organization |
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fundamental behavioral tendency to organize perception into figures and grounds; figures are dominant elements, and grounds serve as backgrounds for figures |
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a fundamental perceptual tendency in which visual fields are spontaneously divided into outstanding objects(figures) and their surroundings(grounds) |
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part of the visual field that attracts the reader's eye |
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bringing images into clear focus by creating mock-ups or drafts of designs |
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Hierarchical Organization |
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composition or arrangement of the map's visual elements as they appear between two or more visual or intellectual levels |
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the collection of mentally stored visual images obtained from previous visual experiences |
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perceptual tendency for one object to appear behind another because of interrupted contour |
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the internal elements that make up the distinctive qualities of a line: for exmple, dot, dot-dash, dash-dash-dot, and so on |
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arrangement of the map's visual and intellectual components |
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characterized by six ttages; problem identification, preliminary ideas, design refinement, analysis, decision and implementation |
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