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Capítulo 9
Vocabulario
59
Language - Spanish
Undergraduate 2
11/03/2011
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Cards

Term
la agencia
 Definition
agency
Term
la agencia de publicidad
 Definition
advertising agency
Term
la agencia publicitaria
 Definition
advertising agency
Term
el boletín informativo
 Definition
newsletter
Term
el buscador
 Definition
search engine
Term
el cambio
 Definition
exchange, change
Term
el cambio de contrabando
 Definition
black market exchange
Term
el cambio negro
 Definition
black market exchange
Term
la cartelera
 Definition
billboard
Term
la circular
 Definition
form, letter
Term
la compra
 Definition
buying, purchasing
Term
el or la consumidor(a)
 Definition
consumer
Term
el or la consumidor(a) presunto
 Definition
potential consumer
Term
el diseño
 Definition
design
Term
la elaboración
 Definition
production
Term
el estraperlo
 Definition
black market
Term
el or la fabricante
 Definition
manufacturer
Term
el folleto
 Definition
pamphlet
Term
gratuito
 Definition
free of cost
Term
el hipervínculo
 Definition
hyperlink
Term
los insumos
 Definition
supplies
Term
el intermediario
 Definition
intermediary, middleman
Term
el lanzamiento
 Definition
launching (of a campaign)
Term
el lenguaje
 Definition
language style or jargon
Term
el letrero
 Definition
sign
Term
el letrero luminoso
 Definition
lighted, neon sign
Term
la marca
 Definition
mark
Term
la marca comercial
 Definition
trademark
Term
la marca de fábrica
 Definition
trademark
Term
la marca registrada
 Definition
registered trademark
Term
el medio
 Definition
means, medium
Term
el medio de difusión (difusivo)
 Definition
advertising medium
Term
el medio publicitario
 Definition
advertising medium
Term
el mercado negro
 Definition
black market
Term
mercantil
 Definition
related to marketing
Term
el muestro
 Definition
sampling
Term
pasar de moda
 Definition
to go out of style or fashion
Term
patrocinar
 Definition
to sponsor
Term
el precio
 Definition
price
Term
el precio máximo
 Definition
ceiling price
Term
el precio mínimo
 Definition
floor price
Term
la prensa
 Definition
the press
Term
la promoción de ventas
 Definition
sales promotion
Term
la prueba
 Definition
proof, test, trial (as in product test)
Term
el or los rascacielos
 Definition
skyscraper
Term
la recopilación de datos
 Definition
compilation of data, data summary
Term
las relaciones públicas
 Definition
public relations
Term
el or los robapáginas
 Definition
page or screen filler (a type and size of ad used in Spain and Latin America)
Term
la sala de conversación
 Definition
chat room
Term
el surtido
 Definition
line of products
Term
el telemarketing
 Definition
telemarketing, telesales
Term
las televentas
 Definition
telesales
Term
la utilidad
 Definition
utility
Term
la valla
 Definition
billboard
Term
la venta
 Definition
sale
Term
la venta agresiva
 Definition
hard sell
Term
la venta blanda
 Definition
soft sale
Term
la venta en masa
 Definition
mass selling
Term
la venta personal
 Definition
personal selling
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