Term
two major stages of election
(1. nomination stage) |
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Definition
-pre-primary phase or "invisble primary"
-delegate selection phase/primary phase
-intra-party competition
-to gain major party presidental nomination, must win a majority of party's convention delegates
-candidates compete in: state by state presidential primary elections and caucuses
-who can participate? open or closed?
-how are delegates allocated?
*rep=winner takes all
*dem=proportional allocation w/ 15% threshold
-national party convention |
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Term
major stage in election
(2. General election stage)
(how to get nominated) |
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Definition
basic candidate strategies to gain election
-start early
-lower expectations for yourself/raise for your opponent
-project a positive candidate image (paid and free/earned mass media advertising) |
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Term
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Definition
| when parties select candidates for next election |
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Term
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Definition
| meeting of supporters or members of a political party or movement |
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Term
| social psychological model of vote choice |
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Definition
-party indentification-candidate image-vote choice
-party indentification-issues-voice choice
-party indentification-vote choice |
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Term
| 3 status based strategies to gain nomination |
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Definition
-non-front-horse/darkhorse strategy- focus on iowa and/or nw, and exceed expectations resulting in money, media and momentum (the 3 M's)
-front-runner strategy-have name recognition, money and organization in place and survive an early surprises
-campaign as pulpit strategy |
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Term
fundraising approach for a nomination campaign
(matching funds) |
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Definition
| when government provides federal money to wage general election campaign by mathcing the funds raised up to a certain amount |
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Term
fundraising approach for a nomination campaign
(conventional path) |
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Definition
focus on small individual contributors and accept "matching funds"
-qualification? need 20 people to donate at least 250
-drawbacks? makes a state by state spending limit |
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Term
fundraising approach for a nomination campaign
(G.W.Bush path) |
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Definition
rely on small individual contributors and decline "matching funds"
-first candidate to use this path (G.W.B)
-amount any one small individual can give was 2300 per election
-advantage-have more money to campaign with
-Obama also took this path |
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Term
fundraising approach for a nomination campaign
(really rich guy path) |
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Definition
| spend own money (cannot receive matching funds) |
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Term
electoral college
(influences spending on advertising and campaiging)
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Definition
-candidates invest heavily in tv advertising; reaching more than a million people
-electoral college encourages the strategy of spending more money on states that have more electoral votes than the national electorate whenit comes to where spend moeny
-ignore states that are locked up; focus on states where the vote could go either way and are populous enough to win. |
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Term
electoral college
(how it works) |
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Definition
| number of senators+number of reps = number of votes |
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Term
electoral college
(winner take all) |
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Definition
except for Neb, and Maine the other states are winner take all
*means that the candidates that win majority receive all the electoral votes (CA, NY, FL, and TX largely decide the winner)
-a candidate can win a plurality of the popular vote nationally but still not be elected b/c of failure to gain a majority in the Electoral College |
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