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a standardized set of activities that accomplish a specific task, such as processing a customer's order |
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business-to-business. applies to businesses buying from and selling to eachother over the internet |
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high when buyers have many choices of whom to buy from and low when their choices are few. |
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a product or service that an organization's customers place a greater value on than similar offerings from a competitor |
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product/service feature that customers expect from organizations and must be offered be an entering organization to compete and survive |
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acquisition and analysis of events and trends in the environment external to an organization |
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an organization can significantly impact its market share by being first to market with a competitive advantage |
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rewards customers based on the amount of business they do with a particular organization |
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helps determine the relative attractiveness of an industry. |
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b2b marketplace in which a single buyer posts its needs and then opens the bidding to any supplier who would care to bid |
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increasingly lower bids from suppliers |
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rivalry among existing competitors |
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high when competition is fierce in a market and low when competition is more complacent |
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high when buyers have few choices of whom to buy from |
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consists of all parties involved, directly or indirectly, in the procurement of a product or raw material |
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the costs that can make customers reluctant to switch to another product or service |
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high when it is easy for new competitors to enter a market and low when there are significant entry barriers |
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threat of substitute products or services |
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high when there are many alternatives to a product or service and low when there are few alternatives from which to choose |
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views an organization as a series of processes, each of which adds value to the product or service for each customer |
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