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| THE INTENTION TO REACH a goal |
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| The presence or intro of harmful substances into the air causing disease, allergies or damage to humans,animals,plants or the built environment |
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| something the business owns; it has value |
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| The average profit for the year as a percentage of the original investment |
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Definition
| A tool for analyzing the contribution made by each product in a business product portfolio. It plots each products position according to its market share and the rate of growth of the market |
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| The consumers perception of the brand; its character, qualities and shortcomings. It is developed over time and operates as a consistent theme through advertising campaigns. |
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| A diagrammatic representation of the costs and revenue for a product; it plots total costs against total sales revenue, showing the break-even point where they cross |
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| The point at which the business total sales equals the total costs. There is neither profit nor loss |
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| A stock of raw materials held in reserve to protect the production process from unforeseen shortages |
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