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Strategy competitiveness is achieved when a firm successfully formulates and implements a value creating strategy |
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Strategy is a integrated and coordinated set of commitments and actions designed to exploit core competencies and gain a competitive advantage
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A firm has a competitive advantage when it implements a value-creating strategy that competitors are unable to duplicate or find too costly to try to imitate
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Above average returns are returns in excess of what an investor expects to earn from other investments with a similar amount of risk |
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Risk is an investor's uncertainty about the economic gains or losses that will result from a particular investment |
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Average returns are returns equal to what an investor expects to earn from other investments with a similar amount of risk |
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Strategic Management Process |
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Strategic mgmt process is the full set of commitments, decisions, and actions required for a firm to achieve strategic competitiveness and earn above-average returns |
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A global economy is one in which goods, services, people, skills, and ideas move freely across geographic borders |
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Globalization is the increasing economic interdependence among countries and their organizations as reflected in the flow of goods and services, financial capital, and knowledge across country borders |
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Perpetual innovation is a term used to describe how rapidly, and consistently new, information-intensive technologies replace older ones |
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Strategic flexibility is a set of capabilities used to respond to various demands and opportunities existing in a dynamic and uncertain competitive environment |
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Resources are inputs into a firm's production process, such as capital equipment, the skills of individual employees, patents, finances, and talented managers |
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A capability is the capacity for a set of resources to perform a task or an activity in an integrated manner |
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Core competencies are resources and capabilities that serve as a source of competitive advantage for a firm over its rivals |
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Vision is a picture of what the firm wants to be and in broad terms, what it wants to ultimately achieve |
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A mission specifies the business in which the firm intends to compete and the customers it intends to serve |
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Stakeholders are the individuals and groups who can affect, and are affected by, the strategic outcomes achieved and who have enforceable claims on a firm's performance |
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Strategic leaders are people located in different parts of the firm using the strategic management process to help the firm reach its vision and mission |
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Organizational culture refers to the complex set of ideologies, symbols, and core values that are shared throughout the firm and that influence how the firm conducts business |
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- Capital Market (shareholders, capital suppliers)
- Product Market (customers, unions, suppliers)
- Organizational (employees, managers, non-managers)
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Four Attributes of Resources and Capabilities
(Competitive Advantage)
VRIO |
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Definition
Valuable
Rare
Costly to imitate
Organized to be exploited |
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Allow the firm to exploit opportunities or neutralize threats in its external environment |
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Possessed by few, if any, current and potential competitors |
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When other firms cannot obtain them or must obtain them at a much higher cost |
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Organized to be exploited |
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This firm is organized appropriately to obtain the full benefits of the resources in order to realize a competitive advantage |
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